Marketing Associate, IXL Learning
Teachers Pay Teachers
E-Learning providers
Be an early applicant
E-Learning providers
1001+ employees
Be an early applicant
1001+ employees
Company mission
To make educational experiences better for everyone.
Role
Who you are
- We’re looking for someone who is a strong writer and communicator as well as creative, strategic, organized, proactive, and passionate about TPT’s mission to help teachers teach at their best
- A BA/BS degree and 2-4 years of marketing and/or communications experience in a professional environment
- An exceptional writer who knows how to make every word count and who can adjust for tone based on audience and format. You can switch easily from writing messaging about a new product feature, to crafting an impactful marketing email to developing an engaging data report
- Strong knowledge of content marketing strategies and best practices, include SEO and email engagement
- A team player who has excellent interpersonal skills and can work effectively with people at all levels
- A self starter who is detail-oriented, organized, resourceful, can manage projects from start to finish and juggle multiple deadlines
- A knowledge of — or an interest in — education and edtech and can learn about the industry quickly
- Experience with Google Docs, Sheets, and Slides; WordPress; and Sprout Social
What the job involves
- In this role, you will play an essential part in scaling the content and product marketing program at TPT
- You’ll help create a broad range of materials that engage and build trust with our key audiences: educators, sellers, and school administrators
- Write engaging content for educator-focused campaigns, Seller and educator communications, and always-on marketing programs
- Develop content that strengthens brand credibility, including but not limited to: emails, landing pages, blog posts, thought leadership, and more
- Devise creative content strategies to deepen engagement with existing users and to creatively reach new customers, inspiring them to shop on TPT
- Work with colleagues from various teams, including product managers and graphic designers, to coordinate and implement projects from start to finish
- Monitor brand mentions and sentiment across social channels, escalating issues where needed and proactively engaging where appropriate
- Partner with the Customer Support and Seller Community teams to troubleshoot and resolve sensitive customer issues, ensuring brand integrity and customer trust
Our take
IXL Learning has been creating software solutions for education since the late 90s and claims to have more than 13 million students using its service. The personalized learning platform has grown and developed since the late 90s internet boom and become more responsive and tailored to each of its students' needs.
This evolution has been achieved through breakthroughs in analytics software as well as numerous lucrative acquisitions by IXL. These buyouts have included Rosetta Stone, one of the global leading language learning platforms, Education.com and Vocabulary.com. IXL also facilitates Wyzant, the largest tutoring network in the US, and ABCya, which has published more than 300 educational computer games.
With a vast internet network of companies under its belt, IXL is still investing in innovation in the 2020s. In 2022, it acquired Curiosity Media which is responsible for Fluencia. This Spanish language learning app uses neuroscience research to perfect the learning of the Spanish language, exemplifying how IXL has grown from a revolutionary online learning platform to a multi-pronged investor in education. That being said, it still releases its own groundbreaking products such as the IXL Math "Takeoff" platform, a personalised whole-class instruction resource for teachers.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company HQ
East San Mateo, San Mateo, CA
Leadership
Paul Mishkin
(CEO)Previously BA in Computer Science at Harvard University.
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