Director of Growth Marketing, Meru Health
$140.3-195k
Salary range dependent on candidate location. Plus 2% commission and uncapped equity
3 days a week in office
Online mental healthcare company
Open for applications
Online mental healthcare company
101-200 employees
Open for applications
$140.3-195k
Salary range dependent on candidate location. Plus 2% commission and uncapped equity
3 days a week in office
101-200 employees
Company mission
To empower 10 million people suffering from mental health challenges by 2027.
Role
Who you are
- 8-12 years of general marketing experience
- 3–6 Years in Growth Marketing: Startup or scrappy environment preferred—someone who’s launched creative, low-budget campaigns with real results
- AI & Automation Fluency: Hands-on experience with AI tools, plus the ability to integrate or script quick workflows without heavy engineering
- Proven Experimentation Mindset: Familiarity with hypothesis-driven testing, funnel metrics, and iterative cycles
- Analytical Rigor: Comfortable using analytics platforms (GA, Mixpanel, etc.) and basic coding or advanced Excel/SQL for deeper insights
- Resourceful & Self-Driven: Thrives in fast-paced, ambiguous environments, willing to hustle, learn, and iterate on the fly
- From 0 to 1: Have taken ideas and gone from 0 to 1 before and are willing and excited to do it again
- Technical/Quant Background (strongly preferred): CS, math or similar
What the job involves
- We are looking for a Director of Growth Marketing to join our team and to lead our growth marketing function in San Mateo, CA or Denver, CO
- Growth Hacker Mentality: Rely on first principles to find innovative ways of driving member growth
- AI-Native Builder: Confidently leverage AI tools to accelerate content production, automate manual tasks, and uncover new sources of starters
- Hands-On Execution: Own the end-to-end process-create landing pages, test messaging, analyze data and iterate quickly
- Highly Analytical: Define clear success metrics upfront, measure every click and conversion, and pivot rapidly based on performance
- Paid acquisition marketing: more traditional tactics of user acquisition through paid advertising etc
- Creative & Scrappy: Embrace non-traditional tactics and product-led growth mechanics to complement higher-cost acquisition channels
- Website optimization: you’ll own this and work closely with our product and design teams
- Technical Chops: Comfortable setting up automations, basic scripts, or no-code tools as well as using SQL; able to move fast without heavy developer dependencies
- Speed & Flexibility: Operate in tight loops—run tests, collect data, iterate quickly, and consistently learn from each experiment
- WHAT SUCCESS LOOKS LIKE
- Growing volume of members enrolling to Meru Health’s programs with a target CAC:LTV ratio
- Identify & Unlock Effective Channels: Rapidly test and scale both low-cost, organic and paid tactics that bring in meaningful volume at the target CAC:LTV ratio / cost
- Validate a Repeatable Playbook: Codify successful non-paid growth strategies (e.g. community-driven acquisition, viral loops, AI-enhanced content) into a scalable system for future launches
- Early Traction & Insights: Deliver tangible traction (x starters/TBD), clarifying which strategies can scale and which should be abandoned before we ramp up broader paid initiatives
- Data-Driven Learnings: Generate robust insights that guide both immediate growth tactics and inform a broader multi-state paid acquisition strategy once budgets expand
- Install a scalable rapid experimentation framework with reporting that explains what happened, why, and next steps
- Solid measurement and attribution to understand what’s working and what’s not
Our take
Meru Health offers an online support system for mental health, focused on providing virtual health solutions to manage depression, burnout, and anxiety. Its popular 12-week online treatment program is accessible via a mobile app, and offers therapy from licensed psychiatrists as well as peer support and advice on lifestyle changes. The app is strengthened by wearable tech, which provides health professionals with biofeedback about participants.
With mental health finally being taken more seriously, companies like Meru Health are allowing millions of people to access care that has been classically hard to reach. The company's mobile health solution makes treatment easier for healthcare professionals to deliver, and improves retention rates, with research showing that Meru's program is up to three times more effective than standard treatments available in the US.
Meru Health sets itself apart from competitors, such as Betterhelp, with its 12-week program and biofeedback tool, which represent a notably different approach in the online mental health services space. The company has benefitted from the increasing rate of transition towards virtual health treatments, and is positioned well to deliver vital mental health services to more consumers as it grows.
Freddie
Company Specialist at Welcome to the Jungle
Insights
78% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2022
$2m
GRANT
Sep 2021
$38m
SERIES B
Total funding: $53.4m
Company benefits
- 4 weeks of paid time off: Our Finnish co-founders bring Nordic vacation values to everyone
- Comprehensive insurance and wellness stipend: (medical, dental, and vision) and a wellness stipend to support your physical and mental well-being
- Prioritizing mental health: Work alongside talented, compassionate colleagues in a company that prioritizes mental health, empowering each team member to thrive
- Our culture: From team lunches to spontaneous hikes, our culture is built around well-being, connection, and purpose
- Hybrid policy: Enjoy a cozy, collaborative culture with our hybrid policy: work from our Helsinki, San Mateo, or Denver offices three days a week
Company HQ
Downtown, San Mateo, CA
Leadership
Albert Nazander
(Co-Founder & CPO)Co-founder and former Business Development Manager at Elisa. Previously Partnership Manager at Thinglink. MSc in Industrial Engineering & Management at Aalto University.
Kristian Ranta
(Co-Founder & CEO)Former Contributor at Forbes and Advisor at Kaiku Health. Co-founder & former CEO at Mendor. MSc in Information Systems Science and Entrepreneurship at University of Jyväskylä.
Riku Lindholm
(Co-Founder & COO)Former Author at Path to Product. Previously worked in Marketing at Mendor and was a New Business Analyst for Open Ocean Capital. MSc in IT an Industrial Management at Aalto University.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job