Head of Content Marketing, PagerDuty

• 5-8+ years of experience in content marketing, preferably in B2B SaaS or technology
• Exceptional writing, editing, and storytelling skills
• Experience creating content for technical and business audiences
• Strong understanding on technology topics
• Willingness to experiment and push the envelope with AI, but also know a human needs to be behind all content
• Excellent project management and organizational skills
• Familiarity with SEO, analytics, and content management systems (e.g., WordPress, HubSpot)
• Ability to work cross-functionally and manage multiple projects simultaneously
• Creative thinker with a passion for technology and digital transformation
• Hesitant to apply? We encourage you to submit your resume even if you don't meet every requirement. We value potential and consider each candidate's full professional story

Desirable

• PagerDuty is seeking a Head of Content Marketing contractor to drive our content strategy and production across the organization
• Reporting to the Chief Communications Officer, this contractor will serve as the connective tissue between Communications, Marketing, Product Marketing and Performance Marketing — translating business and product priorities into a steady pipeline of high-quality content across formats, and using data to continuously sharpen what we produce and where we distribute it
• This is an opportunity for a versatile writer-strategist who is equally comfortable drafting a punchy ad headline and structuring a 20-page whitepaper, and who wants to own both the craft of content and the numbers behind its performance
• The Head of Content Marketing contractor will be a key driver in developing and executing our content strategy
• You will lead a team of agency content creators, collaborate with cross-functional teams, and leverage your creative vision to produce engaging and informative content that resonates with our target audience
• Own End-to-End Content Production: Write, edit, and manage the production of ebooks, whitepapers, blog posts, thought-leadership articles, and other long-form assets from concept through publication
• Deliver Short-Form & Campaign Copy: Write and edit ad copy, email copy, social copy, and other short-form content in support of always-on and campaign-specific marketing efforts
• Develop and execute a content marketing strategy aligned with business goals, target personas, and the buyer’s journey
• Collaborate with Marketing, Product, and Sales teams to understand audience personas, industry trends, and customer pain points to inform content creation
• Create, edit, and manage a variety of content types, including blog posts, whitepapers, case studies, eBooks, webinars, videos, and more
• Partner with subject matter experts to translate complex technical topics into clear, engaging content
• Manage the Content Calendar: Prioritize and sequence content requests against business priorities, keeping stakeholders aligned on timelines and deliverables
• Analyze Content & Syndication Performance: Track and report on how content performs across syndication channels, distilling metrics such as engagement, downloads, and lead quality into clear recommendations
• Optimize content for SEO, lead generation, and brand consistency
• Team with Performance Marketing on Paid Content: Collaborate with the Performance Marketing team to align organic and paid content strategy, adapting assets and messaging for paid channels
• Maintain Editorial Standards: Ensure all content reflects PagerDuty's brand voice, style guidelines, and quality bar prior to publication
• Collaborate with external agencies, freelancers, and partners as needed
• Support campaigns, product launches, and events with tailored content
• Stay up-to-date on industry trends, competitor content, and best practices