Director of Growth Marketing, Lillio
CA$130-150k
Childcare center software
Be an early applicant
Childcare center software
101-200 employees
Be an early applicant
CA$130-150k
101-200 employees
Company mission
To elevate early childhood programs with innovative design, quality content, and professional growth opportunities, delivering joyful learning experiences for all children.
Role
Who you are
- A motivated, strategic, data-savvy, and results-driven Director of Growth to lead the end-to-end customer lifecycle strategy for our growing product ecosystem
- The ideal candidate has a deep understanding of brand positioning, demand generation, and customer lifecycle marketing
- 6-10 years experience in lifecycle marketing, product adoption, customer success, or platform growth roles, ideally in a startup or high-growth SaaS/consumer environment
- A strategic thinker who can see the big picture but isn’t afraid to roll up their sleeves. Can understand data and organizes their work to drive cross-functional coordination, and ultimately results
- Proven experience with marketing automation tools and running data-driven campaigns. You know how to leverage platforms and analytics to segment audiences, personalize outreach, and measure what’s working
- Excellent collaboration and leadership skills. You’ve managed or mentored small teams and thrive in cross-functional roles. You can work effectively across teams to drive results
- Experience in Child Care / Early Childhood Education is a plus
- Experience with Salesforce & Adobe Marketing Cloud
- Strong Excel and Google Sheets skills (advanced formulas, pivot tables, and financial modeling)
- Familiarity with automation tools for streamlining systems and processes
- Ability to manage reporting cycles for investors, including both internal and external reporting
- Experience with inventory systems is a plus
What the job involves
- This critical role will own the customer journey and results for how customers engage with and adopt new areas within our platform
- This is a high-impact, cross-functional role with ownership spanning lifecycle marketing, product adoption, and demand generation
- You’ll lead the strategy across paid, organic, lifecycle, and direct-to-buy (D2B), with a laser focus on generating qualified leads, creating a frictionless purchasing experience, and driving customer expansion
- As the Director of Growth Marketing, you’ll be our strategic marketing and growth lead
- Reporting directly to the COO and hiring a small team to support, you’ll work cross-functionally with Product, RevOps, and Customer Experience leads
- Drive full-funnel demand generation efforts to fill the pipeline with qualified leads, as well as initiatives to expand product usage among existing customers and drive e-commerce sales
- In a rapidly changing technology landscape, be the leader for innovation, with the ability to execute on testing new ideas
- As a key leader in the revenue organization, you will be a strong strategic partner and eager motivator to sales and account management
- Create, test, and optimize growth campaigns across multiple acquisition channels (paid media, content marketing, email, etc.), continually experimenting to improve conversion rates and ROI within both SaaS and e-commerce sales channels
- Lead the management of a team of external contractors and agency contacts (SEM), including owning the relationship, budget, and KPI outcomes related to the budget oversight of this role
- Develop and execute the strategy to drive product awareness and purchasing across our platform, starting with our core ecosystem
- Orchestrate lifecycle touchpoints across multiple channels (email, in-app, social, etc.) to guide users from initial awareness to adoption, upsells, and renewals
- Lead strategy for developing automated systems around feature education, onboarding, and ongoing usage that lead to meaningful customer outcomes
- Lead go-to-market launches for new platform features and major campaigns, working with Product and Sales teams to maximize adoption and market impact
- Own the customer lifecycle from initial touchpoint through close of sale, optimizing for conversions and a great experience. Work with Revenue teams to align sales and upsell efforts with the customer lifecycle strategy
- Collaborate closely with Product, Marketing, and Customer Experience to craft a unified, user-centric journey
- Define and track lifecycle metrics, using insights to iterate and optimize touchpoints Other duties as assigned
Application process
- Please note that we place serious consideration to your application responses to all questions; only completed profiles will be considered for this role
Our take
Early childhood education plays a pivotal role in a child's developmental journey, yet unlike the advancements witnessed in later stages of education due to digitization, this crucial phase has seen limited progress.
Lillio, formerly HiMama, offers a transformative solution for educators, enhancing classroom planning and enabling seamless sharing of progress with parents. By engaging the entire family in the learning process, Lillio's software fosters a holistic learning experience. Additionally, the software streamlines childcare centre management, automating tasks and cutting costs, thus freeing up valuable time for teachers.
Much like other specialized software providers, Lillio is bolstering its revenue streams through ventures into payment services. While competition looms from rivals like Procare, a legacy software provider backed by private equity, and startup Brightwheel, Lillio's potential market encompasses over a million daycare operations in North America. This expansive landscape bodes well for the impressive growth prospects of all three companies.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2021
$49.9m
SERIES B
May 2020
$3.6m
EARLY VC
Total funding: $59m
Company HQ
Downtown Yonge East, Toronto, ON
Leadership
Alana Frome
(Co-Founder, President & CTO)More than 10 years of software development experience including as employee #2 at Evisors (now Firsthand).
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