Senior Account Based Marketing Manager, Veeva

• 5+ years of experience in marketing for an enterprise software or cloud-based solution provider
• Strong experience in building and executing integrated marketing programs, managing program budgets, and reporting
• Proven ability to build relationships and collaborate across stakeholders
• Hands-on, collaborative, multi-tasker, creative, strategic thinker, and analytical mind to manage cross-functional teams across different geographies
• Strong project management skills and ability to manage multiple priorities and projects at the same time with excellent attention to details
• Excellent oral and written communication skills
• Excellent team player with a positive attitude and a strong sense of ownership
• Experience with sales and marketing automation systems
• Strong track record of driving successful global ABM campaigns and a deep understanding of ABM best practices and methodologies
• Bachelor’s degree required

Desirable

• Develop, execute, and optimize data-driven multi-channel ABM campaigns to achieve sales goals, from concepting and aligning with internal teams all the way through to execution & post-campaign analysis and reporting
• Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize
• Collaborate closely with account partners and strategy leads on strategies to attract and close key accounts, and to ensure strong cross-functional alignment
• Partner with content, field, and digital marketers to build, execute, and track integrated campaigns
• Understand complex buying/selling processes involving multiple decision-makers
• Oversee the timely execution of ABM plans
• Measure campaign effectiveness based on appropriate KPIs