Director of Growth, Tracksuit
$175-215k
+ Equity
Brand tracking dashboard
Job no longer available
Brand tracking dashboard
201-500 employees
Job no longer available
$175-215k
+ Equity
201-500 employees
Company mission
To get brand data in every boardroom.
Role
Who you are
- This is a high-impact role, ideal for someone who thrives in a fast-moving environment and has been part of scaling a B2B SaaS business from ~$20M to $100M+ ARR
- 5+ years in demand generation or growth marketing, with 5+ years in a senior leadership position
- Successfully scaled a B2B SaaS business from ~$20M to $100M+ ARR
- Deep experience across acquisition, activation, lifecycle and expansion — and know how to connect the dots between brand, growth and product marketing
- A builder’s mindset — you’re happy getting your hands dirty, testing new ideas, and iterating quickly
- Proven experience leading, growing and inspiring high-performing teams
- A strong grasp of SaaS metrics and economics — and the ability to translate numbers into action
- Experience building and scaling global websites and digital growth programs
- Bonus points for experience with lifecycle automation, usage-based monetisation, and AI/LLMO-led workflows
What the job involves
- We’re looking for an ambitious, strategic and hands-on Director of Growth to take ownership of our entire growth model — and lead us into our next phase of scale
- You’ll work across the full customer lifecycle, helping drive smarter acquisition, better activation, deeper engagement, and meaningful expansion
- Your sweet spot is where creativity meets experimentation, and where short-term impact ladders into long-term growth
- You’ll be joining our senior leadership team, working closely with our Head of Marketing and collaborating across product, design, engineering, sales and operations
- As our Director of Growth, you’ll report to our Head of Marketing
- A cross-functional marketing leader responsible for driving revenue growth through full-funnel marketing — from pipeline generation to activation and lifecycle optimization. This person straddles the line between demand gen ownership and product-led growth enablement
- Foster a culture of growth thinking and rapid experimentation, championing the adoption and testing of emerging tools, tactics, and technologies across teams
- Take full ownership of our website — we use a headless CMS, and are building a global digital experience that balances personalisation, localisation and performance
- Work closely with our product team on usage-based and product-led growth strategies
- Collaborate with sales and marketing to connect self-serve and sales-assisted growth motions
- Track key growth metrics like CAC, LTV, retention, payback and activation — and make data-led decisions to move them in the right direction
- Lead and grow our small but mighty team — currently a senior growth marketer, brand partnerships manager and engineer, plus performance marketing agency support
Our take
A stellar marketing strategy is a must-have for brands these days, but it can be a struggle to measure whether their approach and effort are paying off. This is where Tracksuit comes in, with its dashboard to track brand health, demonstrate return on marketing spend and answer the question, "Is what we're doing working?"
With Tracksuit's dashboard, users can toggle through different views of their data, such as funnel, profile and timeline - all combining to supply a comprehensive look into where their marketing strategy is working vs not. Where the company stands out is in how digestible it has made this information, allowing marketing teams to make impactful changes in record time.
It's an exciting approach to a problem that many businesses are keen to fix, which gives Tracksuit a broad pool of potential clientele. The company has received significant investment across a few rounds, the latest of which is being used to officially launch into the US and UK markets, expand research and platform capabilities, and democratise previously unavailable markets.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jun 2025
$24.6m
SERIES B
Feb 2024
$12.9m
SERIES A
Total funding: $41.9m
Company HQ
Auckland CBD, Auckland, Auckland
Leadership
Matthew Herbert
(Co-Founder & Co-CEO)Previously Head of Business Development at Mish Guru, and Christchurch City Lead for Uber. Also the former President of the University of Canterbury Commerce Society (UCOM), and worked in Marketing and Promotions at MediaWorks NZ.
Connor Archbold
(Co-Founder & Co-CEO)Partner at Previously Unavailable, and Flock Angel (Scout) at Blackbird. Was a Growth and Operations Consultant for 5 years, and before that was COO at Mish Guru.
Salary benchmarks
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