Senior Engineering Manager, Babylist
BizOps
$226.5-271.7k
Canada: CAD $261,500 to $362,900. Plus equity and bonus opportunities
Online universal baby registry
Job no longer available
Online universal baby registry
1001+ employees
Job no longer available
$226.5-271.7k
Canada: CAD $261,500 to $362,900. Plus equity and bonus opportunities
1001+ employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- 5+ years of engineering management experience, including leading multiple teams or parallel workstreams in high-ambiguity environments
- Hands-on experience building and shipping AI agents or automation systems in production, where real teams rely on them day-to-day
- Strong technical foundation as a former engineer, with experience owning and operating production systems before moving into management
- Proven track record leading through ambiguity, setting direction and establishing standards where none existed
- Experience driving process transformation alongside technical builds, especially in operational or business-critical workflows
- Skilled at partnering with business stakeholders, translating messy, real-world problems into clear technical approaches
- Comfortable working with senior and executive leadership, contributing to roadmap decisions and prioritization
- Thoughtful people leader, with experience coaching engineers at different levels and growing ICs into stronger operators
- You're genuinely excited about what AI can do—not just as a concept, but as something you actively use to rethink systems and workflows. At Babylist, every team uses AI daily, and we're looking for people who lean in
What the job involves
- As a Senior Engineering Manager, BizOps, you’ll lead a team that doesn’t build customer-facing products—you build the engine that runs the business, and use AI to make that engine dramatically faster, smarter, and more scalable
- BizOps Tech is one of the most critical teams at Babylist. You will own the AI-powered systems behind three of our most operationally complex domains: Customer Service, Merchandising, and Health. Across all three, the opportunity is the same—take high-friction, human-intensive operations and redesign them around what AI agents can do today
- That means automating the CS workflows that drain your team’s time, so human agents can focus on moments that require real empathy and judgment
- It means compressing a product onboarding process that takes weeks of manual Merch work into something that largely runs itself. And it means building the intelligence layer behind Babylist Health—understanding insurance eligibility, routing the right information to the right payers, and getting Babylist paid accurately and on time
- This is not incremental improvement. This is a fundamental rewrite of how the business operates
- You will partner directly with executive leadership and own both the technology and process changes required to make AI agents work in production
- You’ll lead a growing team of engineers across multiple sub-domains, with a direct line of sight to meaningful, measurable business impact—and a clear path to expanding the BizOps AI model beyond these initial domains. If you want to be the person who figures out how to run a scaled consumer business on AI agents, this is where you do it
- Own the CS Tech pod end-to-end, including Zendesk, AI assist tooling, chatbot systems, routing logic, and real-time data integrations
- Replace manual CS workflows with AI agents that handle routine interactions, allowing human agents to focus on high-empathy, high-judgment moments
- Lead Merch Ops Tech by automating high-friction workflows across PDP content generation, vendor onboarding, Contentful, and pricing systems
- Reduce time-to-live for new vendor catalogs from weeks to hours through scalable automation and system design
- Build Babylist Health DME systems from the ground up, including insurance eligibility, payer-specific submission logic, and payment workflows
- Design and implement workflows that are natively built for AI, not retrofitted—redefining how work gets done across each domain
- Partner with executive leadership to shape and execute Babylist’s AI transformation strategy across BizOps
- Develop a repeatable AI operating model that can extend beyond CS, Merch, and Health into other parts of the business
- Build and lead a high-ownership engineering team across multiple domains, raising the bar on execution, accountability, and impact
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the company's immense growth and speaks to the impact it has made in the space.
Babylist has seen strong funding in the past, which has fuelled projects such as the launch of virtual showrooms and further expanded the company's presence. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision of combining the two companies into a larger health and wellness media property that can help people navigate all aspects of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(Founder & CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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