Senior Product Marketing Manager, Claroty
$115-130k
Extended IoT cybersecurity platform
Be an early applicant
Extended IoT cybersecurity platform
501-1000 employees
Be an early applicant
$115-130k
501-1000 employees
Company mission
To secure the cyber-physical systems that underpin our lives.
Role
Who you are
- 5+ years experience in product marketing, product management, or similar roles in at least one of the following areas: healthcare cybersecurity, healthcare technology, biomedical or clinical engineering, or medical device manufacturing
- Technical translation: Turning facts and features into a meaningful narrative
- Writing acumen: Whether explaining a campaign idea or penning a solution overview, strong writing skills are a must
- Slide prowess: Conveying technical messages in clear, concise, compelling slides is an art and science
- Strategic discernment: The ability to hear a request and interpret what’s really needed rather than reacting to exactly what is said
- Empathetic listening: Whomever the audience, listening to understand, enable, and support builds impactful business relationships
What the job involves
- We are seeking a Senior Product Marketing Manager to become a subject matter expert, thought leader, and go-to-market driver for the healthcare segment of Claroty’s cyber-physical systems protection platform
- This role will be responsible for both inbound and outbound product marketing activities, from messaging the latest product announcement to sales enablement and marketing campaigns
- The right fit is an expert in the healthcare field with a keen focus on translating technical value into business outcomes for Claroty’s ideal customer personas
- Develop messaging and positioning that aligns with key personas and sales stages for Claroty’s healthcare security solutions
- Generate product-oriented content including data sheets, solution briefs, white papers, demo videos, and case studies, as well as sales enablement tools including demo scripts, product presentations, and competitive battlecards, among other types of content
- Collaborate with the Americas marketing teams, including content, growth, field, and campaigns, to develop and execute pipeline-generating strategies
- Partner closely with the Healthcare sales team to understand their needs, gather feedback on existing materials, and identify new enablement opportunities
- Work with Product Management to understand the value of new products and features, and effectively communicate that value internally and externally
- Become a key external-facing thought leader who represents Claroty at events, in speaking engagements, with industry analysts, and with customers, prospective customers, and partners
- Contribute to competitive intelligence efforts with the creation of analysis, battlecards, and other competitive materials to enable the Claroty field to compete within the market
- Track and analyse the effectiveness of marketing programs and sales enablement initiatives, using data to inform future strategies and optimizations
Our take
Comprehensive cybersecurity is vital for maintaining a company's resilience against cyber threats and ensuring smooth operations. However, the rise of the Extended Internet of Things (XIoT) introduces security blind spots that pose risks to availability, integrity, and safety.
Claroty addresses these challenges with a suite of modular tools and capabilities specifically designed to secure the interconnect XIoT environment. Its solutions cater to the unique needs of industrial, healthcare, and commercial organizations providing robust protection in an increasingly complex digital landscape.
Through its acquisition of OT healthcare specialist Medigate and its strong network of partners, Claroty has significantly expanded its global reach. Backed by major investment firms and industrial automation vendors, the unicorn company is now deploye by hundreds of organizations at thousands of sites worldwide.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Jun 2024
$20m
LATE VC
Mar 2024
$100m
LATE VC
Total funding: $761.3m
Company HQ
Koreatown, New York, NY
Leadership
Benny Porat
(CTO)Former Researcher at NorthBit, and Research Team Leader for the Israel Defense Forces.
Galina Antova
(Chief Business Development Officer)Founding Member of FirstBoard.io, current Member of C100 and Advisor (Cyber Security Accelerator) at SparkLabs. Former Global Head of Industrial Security Services at Siemens.
Amir Zilberstein
(Chairman)Current Managing Partner at Team8. Co-Founder & former CEO/Director at both Gita Technologies and Waterfall Security Solutions Ltd.
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