Email Lifecycle Manager, Plume

• A strong understanding and appreciation for the trans experience and a desire to increase access to gender-affirming care
• 5+ years of experience in lifecycle management, email marketing, and CRM management with a proven record of success
• 3+ years of experience developing and executing email marketing strategies
• Deep proficiency in modern ESPs, such as ActiveCampaign, HubSpot, Klaviyo, or similar tools, particularly with email automation and CRM management
• Experience with WYSIWYG (drag-and-drop) email design tools, such as BeeFree, Stripo, or similar tools
• Experience with analysing email marketing performance and making data-driven optimizations
• Ability to work collaboratively with cross-functional teams, including designers, marketers, and product teams
• Strong organizational skills and the ability to manage multiple projects with tight deadlines

Desirable

• As an Email Lifecycle Manager for Plume Clinic, you will create email marketing campaigns that drive engagement, retention, and growth
• You’ll also collaborate across departments to create data-informed campaigns that reduce churn, deepen member relationships, and enhance the overall customer experience across every touchpoint
• The role offers opportunities to deepen your experience in CRM management and marketing strategy while contributing to our mission-driven organization
• This is a direct-hire role planned for 6 months, with the potential to convert to a long-term role following the initial period
• Develop and execute Plume’s lifecycle marketing strategy through email campaigns
• Build and maintain automated journeys that nurture leads, onboard new members, and re-engage lapsed audiences
• Collaborate with team members and stakeholders to craft high-performing copy and visuals that align with Plume’s voice and values
• Use data and segmentation to deliver targeted messaging that improves conversion and drives membership growth
• Design and manage A/B tests to continually optimize engagement and performance
• Oversee campaign calendars to ensure timely execution and alignment with broader marketing initiatives
• Monitor campaign performance, analyze results, and provide data-driven insights and reports
• Maintain email deliverability and compliance best practices (CAN-SPAM, HIPAA, etc.)
• Stay current with lifecycle and email marketing trends to keep Plume’s strategy fresh and competitive
• Manage our CRM platform and maintain good list hygiene
• Design emails that adhere to modern email marketing best practices (mobile-first, accessibility, etc.)

• Applications for this role will be accepted until January 22nd, 2026