Performance Marketing Manager, Typology
DACH
Sustainable skincare brand
Job no longer available
Sustainable skincare brand
101-200 employees
Job no longer available
101-200 employees
Company mission
Typology is on a mission to demystify the skincare industry.
Role
Who you are
- Minimum 2 years of professional experience in performance marketing with a focus on conversion-optimized budgeting for Meta and Google
- In-depth knowledge of Google Analytics
- Excellent social and communication skills
- A result-oriented work attitude and hands-on mentality
- You enjoy working on new topics and have the desire to actively shape your own area of work
- Fluent German and good English skills in speaking and writing (our corporate language is English)
What the job involves
- Mission: Responsible for shaping and executing the performance marketing strategy of Typology for the German-speaking market. Ensure that Typology generates growth successfully by cost-efficiently running campaigns while considering CI guidelines and acquiring new customers
- You will conceptualize and develop performance marketing strategies in close cooperation with the Growth Lead for the German market and implement them
- You will expand our performance marketing channels on various platforms (Facebook, Instagram, Google, TikTok, Pinterest)
- You will create reports using Google Analytics to analyze results and come up with new hypotheses on how to improve performance in the future and share them with the international team
- You will write briefings and texts for video and image ads and coordinate their implementation up to the finished ad with agencies and the French creative team
Our take
Skincare and beauty products can be confusing and misleading, and are often produced in unsustainable ways. Typology solves this problem by offering simple, stripped-back and sustainable beauty products.
Typology is headed up by MADE.COM founder Ning Li, which has allowed the company to create and maintain a high-profile since its launch. This has helped the brand to compete with similar brands, such as The Ordinary. Typology's products are genderless, vegan and made in France, all of which have added massively to its market appeal.
The company has made successful in-roads beyond France, notably into the UK and US, and glowing magazine reviews have allowed it to stand out as a fashionable alternative to traditional make-up brands. That said, it will have to expand its product range without sacrificing its quality of sustainability if it is to scale effectively.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
48% employee growth in 12 months
Company
Funding (1 round)
Feb 2019
$10.2m
SEED
Total funding: $10.2m
Company benefits
- A completely renovated office building in Paris, in the heart of the 11th arrondissement, where you will find many places to have lunch or to drink a coffee
- 25 days of paid vacation per year
- 6 days of RTT
- 1 pro bono day for a charity of your choice or to attend conferences
- Coffee, drinks and snacks are available
- 50% contribution to public transport or a sustainable mobility package
- 50% participation in our mutual Alan
- Alan's Foresight
- Vouchers for employees on the Typology.com website
Company HQ
Roquette, Paris, France
Leadership
Ning Li
(Founder)Was previously co-founder and CEO of MYFAB and MADE.COM.
Salary benchmarks
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