Field Marketing Manager, Contentful
EMEA
Content management platform
Job no longer available
Content management platform
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To modernize how content flows by leading the transition from legacy CMS to content infrastructure.
Role
Who you are
- Bachelor’s degree
- 5+ years of B2B experience driving field marketing efforts within SaaS environment serving an Enterprise audience
- Familiarity with the B2B technology sales cycle and how to employ full funnel marketing tactics that create & nurture leads, influence pipeline, and drive adoption
- Proven track record of engaging Enterprise accounts across the EMEA market
- Management of ABM events and targeted campaigns, demonstrating a proven ability to develop strategies that resonate and secure high-value engagements
- Motivated to be an ally to the sales team, working closely with the sales function to collaborate on lead generation activities
- Passionate about the role field marketing plays and excited to bring new fresh ideas to Contentful
- In-depth understanding of demand generation and marketing strategies across EMEA
- Knowledge of the customer experience landscape is recommended
- Ability to develop and deliver cohesive event strategies, including messaging, audience, execution
- Ability to work independently and in a group setting
- Ability to work in a dynamic and fast-paced environment; ability to multitask and effectively manage time
- Strong written and verbal communication skills
- Acute attention to detail; demonstrated ability for accuracy and thoroughness
- Ability to work effectively with internal and external clients
- Proven negotiation, problem-solving, organization and project management skills
- Experience handling large budgets
- Knowledge of Adobe Programs (Photoshop, Illustrator), Marketo and Salesforce is not required but helpful
- Ability to travel across EMEA is required; some international travel may occur in the future as well
What the job involves
- Contentful is looking for an EMEA Enterprise Field Marketing Manager to join our Growth & Performance marketing team in London
- In this role, you will develop marketing programs for the EMEA Enterprise go-to-market team to increase awareness, drive engagement, and build pipeline
- Working closely with the sales teams in your region, you will identify target accounts, develop strategy, and execute campaigns in order to support our efforts
- The successful candidate will be a key player in developing and executing the Enterprise ABM strategy, working with cross-functional teams to create tailored campaigns that engage key accounts and support Contentful’s commitment to build trust and credibility as an enterprise-ready CMS, the role will heavily focus on developing Enterprise programs, driving business growth by building brand awareness and generating marketing leads via multiple marketing channels and field activities
- Coordinate territory planning and execution with sales & marketing stakeholders to build field marketing program calendars to support our pipeline development
- Devise and execute targeted marketing strategies, emphasizing enterprise-level brand awareness and precise ABM campaigns to identify and attract high-value accounts
- Manage all aspects of event and digital-event coordination including strategy, objectives, materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and F&B, & logistics
- Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams
- Strategize, order and deliver promotional items to support sales & events/digital-events in your region
- Maintain event and campaign documents - budgets, calendars, checklists, run-of-shows, etc
- Complete quarterly budget reviews and ROI analysis; pivot strategy to align with findings
- Achieve benchmarked ROI metrics by working with the sales and demand generation teams, managing and analyzing campaign data in Salesforce
- Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets
Salary benchmarks
Our take
Creating, distributing and managing digital content can be complex, time-consuming and difficult, especially at scale. Contentful solves this problem by centralizing all content management into one API-based system.
Since founding in 2013, Contentful has grown to become one of the largest companies of its kind. It now serves thousands of customers, many of which are enterprises such as Danone and Bang & Olufsen. Importantly, the company has continued to improve its offering, for example by partnering with eSSENTIAL Accessibility to offer a way for users to achieve ADA compliance.
In recent years, Contentful has grown its executive team, attracting top talent from companies like Zendesk and Atlassian which has helped to accelerate its ambitious growth strategy. It has also expanded its relationship with AWS, launching the Contentful Composable Content Platform in AWS Marketplace, a key move that will help to broaden its reach and ensure it remains a key player in the competitive CMS market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2021
$175m
SERIES F
Jun 2020
$80m
SERIES E
Total funding: $336.4m
Company benefits
- Full-time employees receive Stock Options for the opportunity to share in the success of our company
- Generous amount of paid time off, including vacation days, education days, and volunteer days
- Use your personal education budget to improve your skills and grow in your career
- Enjoy a full range of virtual events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
- Use your physical fitness budget to get away from your desk and support your physical wellness
- A monthly phone/internet stipend and phone upgrade reimbursement after 2 years
- Plus, Contentful socks! And other amazing swag as part of company events. Oh yeah!
- Access to our Employee Assistance Program (EAP) for information, support, discussion, and counseling for life’s challenges
Company HQ
Denver, Colorado, United States
Leadership
Paolo Negri
(CTO)Previously worked as Senior Developer at AutoScout24, and Senior Developer Team Lead at Wooga.
Sascha Konietzke
(CSO & Board Member)Previously worked as EMEA Manager at Hewlett-Packard, and founded a range of companies including angel investment firm Ko9.
Share this job