Director of Product Marketing, Razer
Laptops and Accessories
$139.6-232.7k
Office located in Irvine, CA
Gaming hardware and payment services
Job no longer available
Gaming hardware and payment services
1001+ employees
Job no longer available
$139.6-232.7k
Office located in Irvine, CA
1001+ employees
Company mission
To provide gamers with the best software, services, and hardware products.
Role
Who you are
- To perform this job successfully, an individual must be able to perform each essential duty satisfactorily
- 8+ years of experience in category or product marketing in the consumer electronics industry; peripheral hardware highly preferred with experience in gaming a big plus
- Experience leading roadmap development and GTM execution of consumer technology products with a track record of successful launches
- Experience leading the development and overseeing execution of global marketing plans
- Experience with gaming or consumer electronics sales channels: retail, carrier, direct, online and distribution
- Able to write marketing copy and provide design direction on creative including digital marketing, web merchandising, print ads, video, graphics, etc
- Has previously developed detailed marketing plans and was involved in articulating the strategy and requirements for success
- Can work independently, prioritize, and handle multiple tasks and projects concurrently
- Strong administrative, organizational, and communication skills including ability to successfully interact with executive management
- Experience in working in a Global company leading cross functional international project teams with responsibility for the output of non-directly managed colleagues
- Must have Microsoft Office Experience: Word, Excel, Outlook, PowerPoint
What the job involves
- The Director, Product Marketing, is responsible for global product strategy, product marketing, go-to-market planning and business management of Razer’s Notebook and Accessory Division (NAD)
- This position will be focused on overall category strategy and leadership by developing and executing marketing plans and business initiatives to achieve growth, revenue, and profitability targets
- The products line includes gaming laptops, docks, stands, and skins
- Lead the development and execute global marketing launches and category sustain plans for the Razer gaming laptop category of products and accessories
- Responsible for BU category forecasts, tracking, and revenue for worldwide category, P&L management, and drive-to-goal actions
- Own the consumer-facing product roadmap for the category at Razer
- Responsible for all product marketing and product management functions of the Razer product category
- Lead the development of comprehensive product launch plans for all new product launches, present to internal stakeholders, and drive execution of plans at a detailed level
- Support PR teams through participation, effectively communicate with the outside press, and represent the category, products, and company as required
- Ensure business unit team preparation and delivery of on-time marketing assets for worldwide sales and communications channels
- Responsible for the development of monthly and quarterly global marketing plans and reports for assigned product lines to summarize key activities driving revenue and unit growth to meet targets (promotions, launches, PR, events, influencer seedings, collateral creation, digital marketing, etc.)
- Lead the strategy development and execution of category products and accessory marketing activities for all regions, working closely with global and regional cross-functional teams
- Function as global product marketing point of contact for internal stakeholders including sales, regional marketing teams, PR, community, technical support, business development, operations, and finance
- Represent Razer at public-facing events, and customer, and partner meetings, as requested
- Attend relevant trade shows, join, and lead meetings, work booth and meet partners
- Lead and drive strategy and reporting calls with high-level global stakeholders to ensure product updates and execution of product and marketing initiatives are delivered to help drive growth
- Understand the market and competitive offerings of current and potential growth product offerings, their impact on current and future offerings, and develop future strategy
- Lead analysis of data from all sources (market, press, customers, forums, etc.) to drive feedback on business and market requirements into the product planning process to drive and shape product roadmaps
- Drive team input into creative strategy and provide the final approval of product range content, including packaging, advertising, web content & marketing, and retail merchandising
- Work with outside vendors and strategic partners to drive initiatives and actions that help support overall product and business initiatives
- Other duties as assigned
Our take
Razer is a truly unique, all-encompassing lifestyle brand for gamers; it not only manufactures innovative gaming tech but also doubles as an in-game payments service, named Razer Gold. In 2018, the company also created a digital payment network for businesses and consumers across Southeast Asia.
Since entering the fintech market in SE Asia, Razer Fintech has become one of the largest online-to-offline digital payment networks in the market, tapping into Southeast Asia’s 430 million-plus unbanked and underserved population. Razer Gold has also seen substantial success, as it is one of the world's largest virtual credit services for gamers.
With this sort of creativity and a strong understanding of its market, Razer has been able to disrupt gamer-focused ecosystems around the globe. Its expansive catalogue of gaming hardware ranges from laptops to headsets to chairs, whereas its suite of software platform options brings in over 70 million users. The company is recognised as the leading brand for gamers in the USA, Europe, and China and is comfortably secure in maintaining that position.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company HQ
Irvine Medical and Science Complex, Irvine, CA
Leadership
Min-Liang Tan
(Founder & CEO)Min-Liang studied Law at the National University of Singapore before founding Razer in October 2006. He has served as CEO ever since, alongside working as Chairman and CEO of THX.
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