Director of Creator Growth & Engagement, Kickstarter
$170-200k
More information about location
Crowdfunding platform for creative projects
Job no longer available
Crowdfunding platform for creative projects
201-500 employees
Job no longer available
$170-200k
More information about location
201-500 employees
Company mission
To help bring creative projects to life.
Role
Who you are
- You are an experienced leader and manager with at least 5 years of experience as a team leader, are able to set direction, communicate clear expectations, and mentor staff to reach their full potential
- You have demonstrated business success by owning the strategy and execution for global, multichannel growth campaigns as a team lead. Your past experience should have been in integrated marketing or lead generation
- You bring a culture of data to your decision making
- You thrive on collaboration and can build effective workflows across your teams where they gather input and establish alignment between a large number of stakeholders and projects
- A deep understanding of marketing & sales funnels, growth levers, and a spirit of experimentation
- BONUS: Be a creator or entrepreneur yourself
What the job involves
- As Director, Creator Growth & Engagement, you will manage a team of growth strategists developing and executing initiatives that deliver leads and accelerate the success of our project pipeline
- Your team will test various methods to drive project launches, collaborating on project open calls, targeted category IRL events, education programs, and large-scale lead generation partnerships
- You will work cross-functionally to align on key opportunities with our Insights and Outreach teams and then develop and execute large-scale initiatives that build our pipeline, partnering with Brand and Lifecycle Marketing to ensure we’re reaching the right customers with the right message
- Mentor, manage, and build a high-performing team of growth strategists who are passionate about creators and able to deliver measurable and repeatable results that help us grow our global pipeline of creative projects
- Develop a global partnership strategy that builds relationships that can be activated to grow our pipeline of projects
- Develop and execute our IRL event and project open-call strategy to help support large-scale category growth
- Develop and test campaigns that drive a positive impact against your goals
- Build team tracking and reporting, sharing insights with key stakeholders internally and using these insights to propose iterations that increase impact
- Manage vendors, agencies, and partners who help with strategic execution and partnership development
- Leverage the expertise of our internal experts – Community Support, Brand, Outreach, Lifecycle Marketing, and the Insights teams – to inform your strategies and create feedback loops that continue to inform the work
Our take
Kickstarter is a crowdfunding platform that is dedicated to the creative ecosystem, providing its community of painters, musicians, filmmakers, gamers, and all other creatives with a space to raise money for specific projects.
Kickstarter Campaigns operate on an “all-or-nothing” basis, meaning that if a campaign misses a deadline, they don’t get any of the money pledged to their project, however, creators are able to set deadlines and funding goals themselves in order to make the success of their campaign more manageable.
The company also launched a new feature in early 2023, called Drip, which enables creators to receive continued support from backers through subscription-based payments, ensuring sustainable funding for their projects.
By ensuring creatives retain 100% ownership of their work, the company simplifies the fundraising process by eliminating the need for long and complicated grant application processes, donors asking creators to make modifications, or last-minute edit requests from investors. Since its launch in 2009, 22M people around the globe have pledged over $7.2B to help fund projects such as the early version of Phoebe Waller-Bridge’s Fleabag.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2024
$100m
LATE VC
Mar 2011
$10m
EARLY VC
Total funding: $120m
Company benefits
- Continuous Learning: Curiosity is our compass. We welcome experimentation, failure, and the courage to try again. We invest in many kinds of trainings and workshops to make sure our team is always building new skills.
- Community: Join an Affinity Group like Black At Kickstarter, Parents, Azns, Queerstarter, or Gender Justice. Attend the many exciting social and cultural events available to Kickstarter employees. These include speaker series, product demos, concerts from teammates, pre-release film screenings, industry meetups, and more.
- Social Contribution: Every year Kickstarter donates five percent of our after-tax profit to organizations that fight systemic inequality and promote arts education. All full-time employees can nominate recipient organizations and apply to join the committee that ultimately directs our contributions.
- Stipends: We offer a yearly reimbursable stipend for Remote Working and Wellness.
- Fully Remote Work: Work flexibly. All full-time employees can live and work anywhere we are registered as an employer. See below for a list of current locations. We anticipate this list will continue to expand as we grow our distributed workforce.
- Benefits: Among other benefits, we offer a three percent safe harbor 401K contribution, world-class healthcare coverage, 16 annual paid vacation days, paid holidays, and 25 annual paid volunteer hours to all full-time employees.
Leadership
Everette Taylor
(CEO)Founder of ET Enterprises. Former CMO of Artsy and Skurt. They also previously worked as Head of Growth (Interim) at Microsoft China.
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