Head of Demand Generation, Atlassian
$153.6-282.8k
Software development and collaboration platform
Job no longer available
Software development and collaboration platform
1001+ employees
Job no longer available
$153.6-282.8k
1001+ employees
Company mission
To give all teams the tools required to collaborate and innovate with new levels of productivity.
Role
Who you are
- 10-15+ years of marketing experience in B2B enterprise software (SaaS experience preferred) with a strong, demonstrable focus on pipeline growth and high-quality execution
- Proven success in building, developing, and leading growth and demand generation teams
- Identify and solve business problems with an inquisitive mindset, looking to question assumptions, and bringing creativity to drive business value
- Demonstrate strong influencing ability and presence with the Executive Leadership team
- Have the communication skills to convey complex ideas with clarity, confidence, and authority
- A self-starter who thrives in a fast-paced, high-growth start-up environment
- Hire, develop, and lead an inclusive, engaged, and high-performing team
- Passionate about providing exceptional prospect and customer experiences
What the job involves
- Accountable for overall Net new customer, PEU, MAU, Pipeline, MRR OKRs for the Market you serve
- Develop a comprehensive market demand strategy that encompasses campaign investment and channel mix to effectively generate new and expansion revenue across the market
- Lead a team of lifecycle and campaign marketers focusing on multi-channel campaign execution to drive pipeline and revenue impact
- Enhance the marketing campaign management function by actively engaging in execution, while also providing guidance and support to the team to improve efficiency across multiple channels
- Collaborate with the sales team to develop a comprehensive approach toward strategy, targeting, lead follow-up, and conversion
- Collaborate with the marketing operations and analytics team to establish key performance indicators (KPIs) for monitoring campaign and market performance on a daily, weekly, and quarterly basis. Regularly refine strategies based on initial successes and obstacles, make necessary adjustments as needed, and optimize for the best results
- Recommend new systems and processes to track & monitor campaign performance and influence on revenue
- Scale and maintain an optimal team structure, knowing when to bring expertise in-house vs outsourcing critical skills
Our take
Atlassian creates software products for developers and project managers to help teams work together more efficiently. Since its founding in 2002, the global company has built up a strong suite of high-performing products including Jira, Trello, and Confluence.
Whilst their focus has predominantly been on software team management, products like Trello mark a shift in strategy for Atlassian, who intend to expand their coverage to other sectors. It is a smart move: with companies increasingly operating globally, the ability to coordinate projects from a common hub is more useful than ever. This is further compounded by the shift to remote workforces over the early 2020s.
Atlassian plans to further enhance the user experience of its products by minimizing friction in its connecting apps, meaning that product integration will be easier for its customers. Atlassian continues to perform strongly financially, and with its products playing a key role in two major fields - Agile and DevOps - they look set to remain an integral and successful market leader as the industry develops.
Freddie
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (1 round)
Jul 2010
$60m
SERIES A
Total funding: $60m
Company benefits
- 5 annual paid Volunteer Days
- Company equity
- Flexible working hours
- Work from home opportunities
- Health insurance
Company HQ
Wynyard, Sydney, NSW
Leadership
Scott Farquhar
(co-CEO)While studying at the University of New South Wales, Scott founded Atlassian in October 2001. They have been co-CEO since, alongside being a Director of RedBalloon, and an Investor and Advisor.
Mike Cannon-Brookes
(co-CEO)Having studied Information Systems at the Univeristy of New South Wales, Mike co-founded Atlassian on graduation. As well as investing, mentorship, and directorship, Mike serves as co-CEO with Scott.
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