Head of Growth Marketing, Elastic
Self-Service
$160.3-304.2k
+ Stock program. Salary dependent on location
Open source platform powering search, observability, security, and more
Be an early applicant
Open source platform powering search, observability, security, and more
1001+ employees
Be an early applicant
$160.3-304.2k
+ Stock program. Salary dependent on location
1001+ employees
Company mission
To help turn endless data possibilities into real results with the power of Search AI.
Role
Who you are
- 10+ years of growth marketing experience at B2B enterprise SaaS companies, with 3+ years building and leading teams
- Direct experience in a product-led growth (PLG) motion alongside an enterprise sales motion (e.g., Datadog, MongoDB, Atlassian, Confluent)
- Proven track record of hitting acquisition targets and managing meaningful paid budgets against CAC and payback goals
- Experience building teams from the ground up and managing external agencies to performance
- Strong analytical skills: fluent in funnel metrics, comfortable working with dashboards and data teams; SQL or product analytics experience (Amplitude or similar) is a plus
- Strong creative instincts across messaging, landing pages, and campaign concepts
- Comfort marketing to developer and technical practitioner audiences
- Bias for action and comfort with ambiguity — energized by building programs and systems that don't exist yet
- Excellent written and verbal communication skills, from executive presentations to channel-level detail
What the job involves
- We're looking for a Head of Growth Marketing to own customer acquisition for Elastic’s self-service business. You'll be accountable for driving more high-intent trial starts - trials that activate and convert to paying customers - and you'll use data to continuously improve conversion and efficiency across the funnel
- This is a player-coach role that spans strategy, team building, and hands-on channel execution. You'll build and scale a distributed team of growth marketers, partner with external agencies, and work closely with Product, Marketing, Web, and Documentation teams to deliver acquisition programs that move the needle
- This role reports to the General Manager, Self-Service
- Set the annual and quarterly growth plan and report performance against trial-start and conversion targets
- Build, scale, and lead a distributed team of growth marketers
- Coach and develop the team, and set a high bar for craft, rigor, and experimentation velocity
- Own paid search, paid social, display/retargeting, and emerging paid channels, managing spend against CAC and payback targets
- Manage external agencies against clear performance targets and hold them accountable for results
- Continuously test creative, audiences, landing pages, and bidding strategies to improve conversion and efficiency
- Own email, nurture, and in-product messaging programs that improve activation and trial-to-paid conversion
- Build segmented, behavior-triggered journeys tied to product signals and lifecycle stage
- Partner with Product so lifecycle programs and in-product experiences work as one funnel
- Partner with Self-Service Product Managers on activation, onboarding, and conversion experiences
- Work with the Marketing organization on brand, content, and campaign alignment
- Collaborate with Web and Documentation teams on the pages and content that support the acquisition journey
- What You'll Drive:
- High-intent trial starts: grow the volume of trials that activate and convert, across paid, organic, and lifecycle channels
- Acquisition efficiency: improve CAC, payback, and conversion across the channel portfolio
- Trial-to-paid conversion: improve the rate at which trial users become paying customers
- Team performance: build a high-performing distributed team and agency roster with repeatable playbooks
Our take
Organizations are dealing with exploding data volumes increasingly sophisticated cyber threats, and the growing expectation tha ttechnology should help act on problems, not just report them. Ai is moving from experimentation into real operations, especially in security and observability where speed and context are critical. So now, both enterprises and governments are looking for simpler, shared platforms that sale easily and reduce complexity rather than add to it.
And Elastic sits at the intersection of these needs with its Search AI Platform that helps organizations turn large amounts of structured and unstructured data into clear insights and actiontions across search, security, and observability. Elastic's strength lies in its open, flexible approach, which breaks down data silos and provides a context people and AI systems need to make daster, better decisions. The goal is straightforward: help teams see what's happening, understand it quickly, and respond confidently.
Recently, the company worked with CISA to deliver a unified, cloud-based SIEM for US federal agencies, this highlights strong trust in Elastic's security and scalability. Alongside this, its AWS Agentic AI Specialization also reflects leadership in making autonomous AI system practical and reliable. Together, these milestones position Elastic well for the future, as organizations increasingly rely on shared platforms and intelligent systems to manage ris, complexity, and growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2016
$58m
SERIES D
Jun 2014
$70m
SERIES C
Total funding: $162m
Company benefits
- Toast to your health: Fully paid health coverage for you and your family, in many locations.
- Craft your calendar: Flexible location and schedule for most roles.
- Create space for you: Distributed by design workforce, plus generous number of vacation days each year.
- Embrace parenthood: Minimum of 16 weeks of parental leave, plus generous family formation benefits.
- Give back your time: 40 hours each year to use toward volunteering with organizations and causes you’re passionate about.
- Amplify your impact: Double your charitable giving — we match donations up to $1500 USD (or local currency equivalent).
Company HQ
Union Square, San Francisco, CA
Leadership
Ashutosh Kulkarni
(CEO)Ashutosh joined Elastic in 2021 as CPO, becoming CEO in 2022. Prior to this, he was an EVP and CPO of Enterprise at McAfee, a Senior VP and GM of Web Performance and Web Security at Akamai Technologies, and a Senior VP and GM of Informatica Cloud at Informatica.
Shay Banon
(Co-Founder & CTO)Shay co-founded Elastic in 2012 and has served as the CTO since.
Navam Welihinda
(CFO)Prior to joining Elastic in 2025, Navam was the CFO at Grammarly. He also spent nearly 8 years at HashiCorp as VP of Finance and CFO and was the Head of Finance, Compose at IBM for 1 year.
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