Influencer Marketing Coordinator, Brooklinen

$60k

Junior level

New York

2+ days a week in office

Luxury bedding and loungewear

Job no longer available

Luxury bedding and loungewear

101-200 employees

B2CRetailLifestyleFashionConsumer GoodseCommerce

Job no longer available

$60k

Junior level

New York

2+ days a week in office

101-200 employees

B2CRetailLifestyleFashionConsumer GoodseCommerce

Company mission

To bring a good, luxurious night's sleep to everyone by providing high-quality yet affordable bedding and home essentials.

Job

Company

Role

Who you are

1+ year of relevant work experience
Experience working directly with influencers
Experience reporting on performance metrics
Bonus points if you’ve run your own influencer campaigns, worked with YouTube influencers, and/or coordinated with a Paid Marketing team
Strong analytical skills
The ability to take direction, work autonomously, and prioritize workflow
Excellent time management skills
Superb collaboration and communication skills

What the job involves

Partner with our Influencer Marketing Manager on influencer campaigns to identify relevant talent (primarily on YouTube), negotiate terms, contract the influencers, review content, and so much more
Produce reports on conversions, revenue, ROAS, and other relevant metrics
Assist with campaign upkeep by placing influencer orders, creating links and codes to be sent to talent for tracking purposes, and inputting invoices
Research new talent to work with and put together curation sheets for upcoming campaigns
Assisting where necessary on internal and external events and experiential partnerships

Our take

Brooklinen delivers a range of high-quality home essentials to cut out middleman suppliers, traditionally a major cost in the supply of bedding. The result is that Brooklinen is able to reduce the complexity associated with its supply chain whilst increasing product quality.

In a crowded market for home essentials, Brooklinen has proven to be hugely profitable. Its strategy of focusing on a vertically integrated supply chain has paid off with significant revenue. By creating lightweight and durable sheets designed to soften after each wash cycle, Brooklinen provides an attractive option for those wanting luxury sheets without the hefty price tag.

From the funding it has received, Brooklinen has been able to invest in its product range, such as through its expansion to loungewear to offer more options for customers. Further, the opening of physical stores in highly profitable locations has been a smart move by the company and its strategic wholesale scaling has opened up new B2B revenue.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Led by a woman

42% employee growth in 12 months

Glassdoor (3.4)

Trustpilot (2.1)

Company

Funding (last 2 of 3 rounds)

Mar 2020

$50m

GROWTH EQUITY VC

Mar 2017

$10m

SERIES A

Total funding: $60.1m

Company benefits

Hybrid work

Company HQ

Dumbo, NY

Leadership

Vicki Fulop

(Co-Founder)

Graduated from New York University with a B.A in History. Co-founded Brooklinen in 2014 and served as the CCO for almost 7 years.

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