Email Marketing Lead, Salesforce

• You have 7+ years of experience in Email Marketing
• Strong judgment on stakeholder relationship management: intake conversations, FY planning, and quarterly business reviews where negotiation and prioritization matter more than process-following
• In-depth experience with email marketing solutions/ESPs, preferably Salesforce Marketing Cloud
• Hands-on comfort directing AI tools for email production work — able to evaluate AI-generated output and know when to override it
• Strong skills in SQL, HTML/CSS, and AMPscript — enough to judge whether AI-generated output is correct, with the ability to hand-code if needed
• Ability to read business metrics (eg responses, leads, attributed pipeline and maturation) and email metrics (UOR - open rate, UCTR - click-through rate, U:CR - unsubscribe-to-click rate) and turn them into a narrative and a decision, not just a report
• Comfortable making prioritization calls under pressure across events, always-on, and demand gen channels
• Working knowledge of GDPR, CAN-SPAM, and consent requirements across EMEA sub-regions, with the judgment to spot edge cases automated checks miss

Desirable

• Our AMER & EMEA Email Marketing team is looking for an experienced Email Marketing Lead to own EMEA Demand Generation and Event Audience Generation
• You'll balance business needs with channel health, driving Fiscal Year plan and KPI performance (eg leads, pipeline attribution), registration targets for events, and sustained engagement (e.g. click-through rate, unsubscribe rate, unsubscribe-to-click rate)
• You'll partner closely with Field Marketing, Strategic Events and Demand Generation across EMEA.
• This is an end-to-end role — from planning and audience strategy through AI-assisted Email production, send execution, reporting, and business reviews. This is a hybrid role with three days in the office each week, in either Dublin or London
• This role is scoped around judgment calls, stakeholder relationships, strategic prioritization, AI-assisted email production and accountability for outcomes — the parts of the job that determine whether EMEA's email programs actually drive business results
• Build trusted relationships with stakeholders and collaborate on intake, self-service offers, campaigns, and performance
• Set each stakeholder's FY plan and KPI targets, using judgment on what's realistic given their business context, and adjust that plan in monthly reviews
• Lead quarterly business reviews with stakeholders — reading the room, negotiating priorities, and making the call on what to prioritize
• Decide which cross-regional process or standardization initiatives are worth pursuing each half, and build the buy-in to land them across AMER/EMEA
• Bring forward-looking recommendations to business reviews — synthesizing signals into a point of view
• Execute demand generation campaigns end-to-end — deciding when to refresh, escalate, or retire a campaign, and advising stakeholders on the right channel and approach based on program context beyond dashboards
• Align send calendar, suppressions, and sequencing directly with stakeholders — weighing whose priority wins this week across competing demands, and executing the resulting plan under time pressure
• Turn post-send data into actionable observations stakeholders will actually act on, beyond a summary of numbers
• Own escalation decisions on support eligibility disputes and flag process divergence between AMER and EMEA before it becomes a bigger problem
• Direct AI tools to accelerate email production — drafting, QA, and build support — but own final execution: what ships, what gets held, and what needs a human fix before send
• Drive adoption and success of our Email Self-Service offering for Field Marketing — spanning enablement, support, performance analytics, and joint growth strategies
• Assess whether a new email project request (e.g. email journeys) clears the eligibility bar (audience size, content availability, business case), then execute the build against a live send calendar
• Understand platform and technology releases and flag which ones matter for owned programs, and push the right issues to business partners
• Determine whether channel health signals reflect a real problem or an expected side effect, and decide what's worth escalating vs. monitoring
• Make the call on compliance edge cases around GDPR/CAN-SPAM/data governance across EMEA sub-regions, where consent rules vary and the automated check won't catch every nuance
• Deliver monthly stakeholder insights with root-cause commentary — the analysis behind the number, not the number itself
• Own reporting accuracy where attribution is ambiguous, and shape the narrative behind business review numbers