Brand Activation Manager, HOLY
Festivals
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Ethical soft drink retailers
Posted today
Ethical soft drink retailers
101-200 employees
Posted today
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101-200 employees
Company mission
To become Europe's leading healthier soft drink brand.
Role
Who you are
- Hands-on experience in festival management, live events, brand activation or experiential marketing; experience on large-scale festival activations for consumer brands is ideal
- Experience managing events or significant project workstreams from planning through onsite execution
- Structured and reliable, with the ability to coordinate complex productions, multiple suppliers, budgets and tight timelines
- A strong sense for creating memorable brand experiences and turning fresh ideas into concepts that work onsite
- Confident communicating and aligning with festival organizers, rights holders, agencies, promoters and internal teams
- Hands-on and resilient in fast-paced festival environments, able to stay calm, find pragmatic solutions under pressure and take responsibility onsite
- Commercially minded, with an understanding that festival activations should deliver measurable impact
- Curious, proactive and eager to take on increasingly complex projects and improve festival presence
What the job involves
- From creating brand experiences for hundreds of thousands of festivalgoers to delivering onsite activations, you’ll work with festival organizers, production partners and onsite crews to bring ambitious ideas to life. You’ll own assigned festivals from the initial concept through the final breakdown, working amid big crowds, tight deadlines and fast-changing conditions
- You’ll join an ambitious Brand Activation team of project managers combining creativity, commercial thinking and execution to grow the brand through consumer fairs, festivals, sports sponsorship, pop-up stores and special projects
- Independently plan and execute assigned festival projects, from initial concept and budgeting through production, onsite execution and evaluation. Manage timelines, stakeholders and deliverables, taking on increasingly complex festivals with support from the Senior Brand Activation Manager
- Develop activation concepts, sampling mechanics and brand experiences that stand out at festivals, engage festivalgoers, drive product trial and build brand affinity; turn ideas into realistic execution plans
- Work directly with festival organizers, rights holders, agencies, production partners and external service providers. Coordinate infrastructure, logistics, staffing and promoter briefings; lead temporary onsite teams and ensure activations meet quality standards
- Collaborate with Partnerships, Community and Content to create integrated brand experiences. Own assigned project budgets, track KPIs such as trials, reach, new customers and brand love, and use visitor feedback and performance data to improve future activations
- Bring forward ideas, identify opportunities and contribute to the Festivals roadmap. Help develop scalable activation concepts, playbooks and processes, share learnings across the team and support successful formats in international markets
Our take
The soft drinks industry is big business, estimated to reach a value of over $600 billion by 2030. However, many of the biggest brands are full of unhealthy and unethically sourced ingredients that are not in line with the push for more sustainable products. HOLY is a German company that wants to disrupt the soft drink industry with healthier and more ethically sourced alternatives.
HOLY’s two flagship products are its energy drink and iced tea. With sugar and taurine-free ingredients, the products come in powder form, which saves 90% on packaging and significantly decreases the amount of CO2 emissions from manufacture and transport compared to canned drinks.
As with many soft drinks, HOLY’s branding is key. Its vivid designs and online presence increase its appeal for the gaming community, who would typically lean toward large competitors such as Monster Energy. With good funding at its back and a 2026 push into the UK market, HOLY is on the right path to compete with well-established rivals, having sold more than 10 million drinks solely via its online marketplace.
Freddie
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (1 round)
Aug 2023
$11.8m
SERIES A
Total funding: $11.8m
Company benefits
- Join a successful and growing company
- Huge impact and career growth
- Awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic
- Startup culture with flat hierarchies, fast pace, and personal development
- Central office in Berlin Mitte, flexible working hours, and much more
Company HQ
Kollwitzkiez, Berlin, Germany
Leadership
Mathias Horsch
(Co-Founder & Co-CEO)Previously the Founder and Chairman at the Asian-European Society Munich, Researching and Teaching Assistant at Technical University of Munich, Strategy Consulting at the EAC International Consulting and CX Strategy & Benchmarking at Amazon
Frederick Jost
(Co-Founder & Co-CEO)Previously Grwoth Equity at Eurazeo, Strategy Consulting at Boston Consulting Group, Investment Management at Holtzbrinck Digital, Online Marketing and Investment Relations at Tillhub GmbH
Phillipp Nass
(Co-Founder & CMO)Previously Director of Marketing at Crealytics, NY KnowGO Conference, Business Analyst Intern at Crealytics and Marketing Intern at HappyFresh
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