GTM Operations Manager, Radar

• 5+ years of experience in B2B Sales Operations, preferably in SaaS or retail tech
• Exposure to ABM strategies and enterprise sales cycles
• Strong project management and organizational skills
• Familiarity with tools like Salesforce CRM
• Strong communication skills with attention to detail
• Research has shown that women & underrepresented minorities are more likely to read lists of requirements and consider themselves unqualified if they don't meet every single one. This list represents what we're ideally looking for, but everyone has unique strengths & weaknesses, and we hire for strength & potential, not lack of weakness

Desirable

• RADAR sells a technically complex platform into enterprise retail. The sales cycle involves multiple stakeholders across IT, operations, merchandising, and finance, each evaluating the platform from a different angle. This role will help drive strategic growth within some of the world’s largest retail brands
• You’ll help shape how RADAR shows up to enterprise retailers by developing personalized campaigns, supporting product launches, enabling sales teams, and creating compelling industry messaging that resonates with retail decision-makers
• From coordinating ABM campaigns and executive outreach to supporting retail events and sales plays, you’ll play a key role in generating pipeline and accelerating revenue across named accounts
• Support development and execution of ABM campaigns for priority retail accounts
• Coordinate personalized outreach across email, paid media, events, and sales touchpoints
• Help map target accounts, buying groups, and key personas (e.g., executive, store ops, IT)
• Assist in launching solutions tied to retail pain points (inventory visibility, store operations, loss prevention, etc.)
• Coordinate campaign calendars aligned to retail cycles (NRF, holiday, back-to-school)
• Ensure consistent messaging across channels and stakeholders
• Work with marketing team to build and organize tailored sales materials (account briefs, pitch decks, one-pagers)
• Partner with sales to customize messaging for top accounts
• Drive pipeline generation strategies and support outreach sequences and follow-ups
• Work with marketing to coordinate creation of industry-specific content (case studies, POVs, thought leadership)
• Help tailor messaging by retailer segment (grocery, apparel, big box)
• Maintain a library of modular content for quick personalization
• Align with GTM leadership on priorities
• Track deliverables across campaigns, launches, and events
• Ensure tight execution across multiple stakeholders
• Support execution of retail events, roundtables, and trade shows
• Coordinate pre-event outreach, on-site logistics, and post-event follow-up
• Help drive meeting bookings and pipeline from events
• Monitor pipeline health and track ABM and campaign performance (engagement, meetings, pipeline influence)
• Maintain dashboards and report on account-level activity
• Provide insights to optimize targeting and messaging
• In your first 30 days, you will:
• Learn Radar’s mission, technology stack and core values
• Complete onboarding and security compliance training
• Build foundational knowledge of RADAR’s GTM motion, key retail accounts, ABM strategy, and marketing systems/tools
• In your first 60 days, you will:
• Support execution of targeted ABM campaigns for priority retail accounts and assist with campaign coordination across channels
• Work with marketing to develop and organize sales enablement assets including account briefs, one-pagers, and customized pitch materials
• Contribute to event and field marketing initiatives, including trade show preparation, outreach coordination, and follow-up activities
• In your first 90 days, you will:
• Independently manage key components of multi-channel GTM and ABM campaigns targeting enterprise retail accounts
• Launch and optimize personalized outreach initiatives aligned to retail buying cycles and strategic company priorities
• Build scalable processes for content personalization, campaign tracking, and cross-functional execution