Digital Marketing Executive, IMP Software
£28-32k
Financial planning software for multi-academy trusts
Be an early applicant
Financial planning software for multi-academy trusts
21-100 employees
Be an early applicant
£28-32k
21-100 employees
Company mission
To stand behind and support every MAT Finance team to achieve better financial management and to be the default provider of solutions that MAT Finance teams use to meet the unique challenges they face.
Role
Who you are
- This is a hands-on, varied role that’s ideal for a digitally savvy marketer with a growth mindset and a passion for results
- 2-3 years’ experience in a digital marketing or campaign execution role, ideally in B2B SaaS or tech
- Familiarity with CRM platforms and marketing automation tools (e.g. Mailchimp)
- Strong attention to detail and organisational skills
- Analytical mindset with a desire to track, learn and improve
- Proactive, hands-on approach with a strong team ethic
Desirable
- Experience working in education or edtech marketing
- Understanding of paid media platforms (Google Ads, LinkedIn)
- Basic knowledge of HTML/CSS or design tools like Canva or Adobe Creative Suite
What the job involves
- As our Digital Marketing Executive, you'll be a key player in driving demand for IMP Software across both new customer acquisition and growth within our existing client base
- You’ll support the Demand Generation Manager in executing multi-channel campaigns, managing tools and data, and optimising marketing performance
- Support the planning and delivery of integrated marketing campaigns to generate and nurture leads across both new business and customer segments
- Manage day-to-day campaign assets across email, paid media, social, SEO, and events / webinars
- Help build and optimise landing pages, forms, workflows, and email nurture campaigns in marketing automation tools to support campaigns
- Maintain campaign tracking and performance dashboards, ensuring timely and accurate data is available to stakeholders
- Assist with CRM and data management activities including lead uploads, segmentation, and data hygiene
- Run A/B tests and support ongoing optimisation efforts across digital channels to continuously refined and improve results
- Work with our network of content experts and designers to brief and review campaign assets like email copy, ads, graphics, and PDFs
- Repurpose content for use across multiple channels and campaigns (e.g., turning blog posts into email sequences or ad copy etc)
- Support the creation of customer and prospect comms for upsell and new business campaigns and product launches
- Collaborate closely with the Brand & Community Manager, Content Marketing Manager, and Events Executive to ensure campaign cohesion and effectiveness
- Work with Sales and Account Management to deliver targeted lead generation and upsell campaigns
- Participate in campaign reviews, bringing insights and ideas to continuously improve
Our take
IMP Software was an idea brought to life by founders Will Jordan and Dave Hall. They realised firsthand that Multi-Academy Trust (MAT) finance solutions were heavily directed toward schools and not the Trusts themselves. This was problematic as MATs are not simply collections of schools, but instead organisations with many moving parts.
The company has developed both budget management software and integrated curriculum & financial planning software. This enables clients to easily unify data, run multi-level reporting, and ensure the effective deployment of resources across a trust so they can build the best curriculum it can afford.
With this MAT-first approach, IMP Software has secured 300+ trusts and 4000+ schools (41% of market share) as clients, including the likes of Prince Regent Street Trust.
Freddie
Company Specialist at Welcome to the Jungle
Insights
43% female employees
Company
Employee endorsements
Meaningful work
"I love working for IMP - the product is amazing and customer feedback is incredible. They are the best in the sector and support so many Trusts with..."
Company benefits
- Remote based role
- Funded CPD
- Enhanced maternity and paternity leave
- Allowance for home office - £200 to make your set up perfect!
- 27 days + bank holidays with a buy back option
- Private health insurance including dental cover and opticians!
- Broadband allowance - £26 per month tax free
- Life insurance
- Fully expensed company meet ups/socials in Birmingham and Bristol (4 x per year)
- No micromanagement
Company values
- Proactivity: positively surprise customers in all that we do
- Do: Get Stuff Done
- DBAD: Don’t Be A Doughnut
- Relentless improvement: Relentlessly Hunt For Improvements
- Challenge: Be Respectful But Direct
Company HQ
Exeter, UK
Articles
Leadership
Will Jordan
(Co-founder)Previously an Education Strategy Director at IRIS Education Division and prior to this the Director of Cornerstone Academy Trust. Also worked in the Education Sector at PS Financials Ltd.
Dave Hall
(Co-founder)Worked as the Director of Phase Software Consultancy Ltd and an Integration Consultant for PA Housing Ltd. Also worked through several roles at PS Financials Ltd, most recently as Head of Consulting.
People progressing
Izzy started at IMP back in early 2021 and has since had 2 promotions! She started in implementations then onto support and now sits within our development team as software tester.
Diversity, Equity & Inclusion at IMP Software
Loren Lewis (Talent Partner )
- Our job descriptions all use inclusive language and focus on essential experience rather than unnecessary requirements. We encourage applications from individuals of all backgrounds
- We will maintain a clear, objective, and transparent recruitment process that treats all candidate equally. We communicate openly about our expectations and provide timely feedback.
- We appreciate that fitting in interviews around your work may be a challenge, so we try and accommodate where possible
- We publish all of our salaries on our jobs to ensure transparency with candidates
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