Senior Brand Manager, Electra
+ Variable package
3+ days a week in office (Rue de Richelieu, Paris)
Fast charging stations for electric vehicles
Open for applications
Fast charging stations for electric vehicles
201-500 employees
Open for applications
+ Variable package
3+ days a week in office (Rue de Richelieu, Paris)
201-500 employees
Company mission
To reinvent charging to accelerate the transition to sustainable mobility.
Role
Who you are
- Bachelor’s degree in Marketing, Communications, or a related field
- 8+ years of experience in brand management, with a strong focus on large-scale campaign management and media buying (TV, radio, digital)
- Proven experience managing multi-channel campaigns
- Creative thinker with a passion for storytelling and brand-building
- Strong project management skills, with the ability to manage multiple stakeholders and timelines
- Excellent communication and collaboration skills, with fluency in French and English
What the job involves
- As a Senior Brand Manager at Electra, you will be responsible for defining and implementing our brand strategy to enhance market positioning and ensure strong brand awareness in the rapidly growing EV market
- You will manage large-scale campaigns—including offline and online channels—requiring expertise in media planning and buying
- Develop and implement a robust brand communication strategy, ensuring consistent messaging across all channels, from digital platforms to traditional media
- Lead creative brainstorming sessions, working closely with designers and external agencies to craft engaging narratives that reflect Electra’s brand positionning
- Design campaigns that resonate with B2C audiences, using storytelling to communicate the value of Electra’s charging solutions
- Plan, manage, and execute large-scale, multi-channel brand campaigns, including digital, TV, radio, OOH, print, and social media
- Work with external agencies to develop creative assets and ensure they reflect Electra's brand values and objectives
- Craft compelling narratives and messaging that resonate with diverse target audiences, from consumers to business partners
- Oversee the production of content (videos, graphics, social media posts, etc.) that communicates the value of Electra’s offerings and strengthens brand loyalty
- Stay ahead of market trends and proactively explore new ways to enhance Electra’s visibility in a competitive industry
- Track and analyze brand performance and brand awareness (for example via brand tracker)
- Monitor and report on the effectiveness of campaigns, making recommendations for improvement
- Manage brand budget and ensure cost-effective use of resources for maximum impact
Our take
As more people make the change to electric vehicles, public charging stations are in high demand. Electra is revolutionising electric vehicle charging with its installation of fast charging stations across major and medium-sized urban areas across Europe. In addition to the obvious benefit of having access to a fast-charging station, the company’s mobile and web application makes finding a station as simple as possible with its unique features.
The company has received support and recognition from the French government, joining the French Tech Next40, a government support program dedicated to the most promising French scale-ups and future European heavyweights.
The company saw a substantial injection of funding in mid-2022 that has enabled to company to accelerate its coverage of France and further expand in Europe – expanding to Belgium, Switzerland, Austria, Italy, and more. With a goal of deploying 8,000 charging by 2030, the young company is certainly making promising progress toward achieving this goal.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Jan 2024
$320.2m
SERIES B
Jun 2022
$168.6m
SERIES A
Total funding: $504.6m
Company benefits
- An attractive fixed + variable package (assessed and paid quarterly) + BSPCE
- New offices in the 2nd arrondissement in Paris
- Alan Mutual (50% covered by Electra)
- Restaurant vouchers (Swile Card: €10/day covered at 50%)
- 25 days of CP + 12 days of RTT
- Collective agreement (SYNTEC: holiday bonus, exceptional leave days, etc.)
- An event every quarter with the entire Electra team
- CSE platform, with lots of advantages (culture, sport, etc.)
Company values
- Passion: Enthusiasm, Generosity, Quality
- Simplicity: Authenticity, Transparency, Proximity
- Boldness: Speed, Efficiency, Risk-taking, Ambition
Company HQ
Vivienne, Paris, France
Leadership
Aurelien de Meaux
(Co-Founder & CEO)Currently a Member of Reseau Entreprendre Paris. Previously co-founded Cheerz where they served as Co-CEO for over 10 years.
Julien Belliato
(Co-Founder & Deputy CEO)Former Project Director at Allego and Veolia, also worked as a Consultant at Bain & Company.
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