Business Development Representative, Wealthsimple
CA$72-90k
OTE
Offers Equity & Commission. For this role, there is a 70/30 split between base and commission
Professional investing services made simple
Be an early applicant
Professional investing services made simple
1001+ employees
Be an early applicant
CA$72-90k
OTE
Offers Equity & Commission. For this role, there is a 70/30 split between base and commission
1001+ employees
Company mission
To help everyone achieve financial freedom.
Role
Who you are
- Consultative discovery skills — comfortable asking probing questions to surface held-away assets and unconsolidated wallet share, not just running a scripted or purely transactional pitch, and have natural sales instincts
- Natural curiosity — genuinely eager to understand a client's full financial picture and uncover the root of their need, not just the surface ask
- Strong communication — comfortable writing persuasively and communicating at all levels
- AI-forward productivity — comfortable using AI tools to work more efficiently, whether drafting or responding to client emails, building presentation materials, or generating and prioritizing your own leads
- Goal-oriented — experience working hard toward a goal, operate with certain level of grit, and are energized by doing so
- Resiliency — able to bounce back from rejection and objections and keep going
- Resourcefulness — demonstrated track record of persevering in the face of adversity
- Adaptability — priorities and direction can evolve quickly; you should have a positive can-do attitude, adapt readily to evolving business goals, and are receptive to constructive feedback
- Self-starter — when you see a need, you address it
- Recommended — strong sales and business acumen, with an interest in growing into more complex sales motions over time
- 2-4 years experience in a sales role, ideally with a consultative or discovery-based component; financial services or SaaS backgrounds preferred
- Undergraduate or Post-Secondary degree in a related field
- Working financial literacy across account types — registered vs. non-registered, borrowing vs. deposit products
- Experience with sales technology like Salesforce, Salesloft, Gong, or equivalents
- Recommended — completion of or progress toward the Canadian Securities Course (CSC) or Investment Funds in Canada course (IFC)
What the job involves
- Engage with internally sourced leads from the Growth Marketing team and prospect sales-sourced leads via phone, email, and SMS
- Assess whether a client's need can be self-served through Wealthsimple's existing product experience, or whether human sales support will genuinely drive incremental business, and focus your time accordingly
- Be the first point of contact to promote the Wealthsimple value proposition, leading with value before introducing any offer or incentive
- Sell through a "needs based approach" by uncovering client needs, and then demonstrating value by positioning our products and services as the solution
- Run structured discovery on every conversation to understand a client's full financial picture — including assets held away at other institutions (self directed investing, wealth management, and banking) — to identify consolidation and wallet-share potential
- Identify and capture cross-sell opportunities for other areas of the business through daily client interactions
- Take ownership to build and manage your own pipeline, in addition to internally assigned leads — by cultivating client referrals and nurturing dormant opportunities
- Maintain awareness of which products reflect a higher business priority (e.g., margin accounts, active trading, cash balances) versus passive registered products, and calibrate efforts accordingly
- Nurture and qualify prospective clients through the sales cycle, nurturing and managing the entire deal through completion
- Achieve monthly Net Deposit quotas and daily KPIs across outbound touches (calls, email, SMS)
Our take
Wealthsimple is one of a crop of robo-advisors trying to democratise investment management. These companies are disrupting the industry by automating many of the processes involved in investment, removing the need for human advisors.
But while other so-called robo-advisors are focused on courting the high end of the market, Wealthsimple is trying to provide the same types of tools and advice to all users, regardless of the amount they have to invest.
Wealthsimple does have higher fees than some other robo-advisors such as Betterment and Charles Schwab. However, the company believes that it provides a more user-friendly platform, tailored to millennials who will be attracted to Wealthsimple due to its ease of use and social impact offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-10% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Oct 2025
$386.1m
LATE VC
May 2021
$526.5m
LATE VC
Total funding: $1.2bn
Company benefits
- Retirement savings matching plan through Wealthsimple Work
- Company equity for full-time employees
- Access to Premium Client perks, including personal finance learning & advice and a boosted interest rate on deposits
- Paid parental leave (6 months topped up to 100% of salary)
- 20 vacation days per year
- 90 Days Away program
- Top-tier health benefits
- Life & disability insurance
- Generous sick and mental health days
- Employee resource plan including services like RMT, psychology, and physiotherapy
- Up to $5,000 per year for mental health supports
- Gender Affirmation benefits
- Up to $1,500 per year for professional development
- Up to $1,500 per year for wellness and home office expenses
- Employee resource groups
- Social impact hours
Company HQ
Fashion District, Toronto, ON
Leadership
Michael Katchen
(Co-Founder & CEO)Previously worked as a Business Analyst at McKinsey and then at Ancestry.com as Country Director for Canada.
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