B2B Field Marketing Manager, Booksy
FR & UK
Appointment booking software
Be an early applicant
Appointment booking software
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To help keep your business on pace with your passion.
Role
Who you are
- If you have experience managing campaigns and lead generation activities, we'd love to hear from you!
- Minimum of 7 years of experience in B2B marketing
- Fluent in English and French, with native or near-native proficiency in both written and spoken communication
- Familiarity with the tech or beauty industry
- Ability to travel up to 25% of the time - spending time with the French team in the office or attending events
- Experience or interest in working within a global team
- Specific knowledge of both online and offline marketing strategies
- Eager to learn and grow in your marketing career
- Strong project management skills with the ability to multitask effectively
- Data-driven approach to marketing decision-making
- Excellent communication and collaboration skills across different teams
- Self-motivated and adaptable in a fast-paced environment
What the job involves
- We are looking for a dynamic B2B Field Marketing Manager for the UK and France to join our team
- Reporting to the West Europe B2B Marketing Team Lead, this role is crucial in driving and executing our B2B content and lead generation strategies in both regions
- This position is key to helping Booksy scale its campaign and lead generation efforts, while also refining our global marketing programs
- Work closely with West EU Marketing Team Lead and other functional marketing leaders to achieve local acquisition and retention targets
- Collaborate with other B2B Marketing Specialists across regions to share best practices and develop scalable playbooks for our key programs
- Serve as a subject matter expert in your regions representing local audiences in France and the UK, and helping global teams understand the specific needs of your market. This means understanding the needs of our B2B customers, tracking key local competitors, monitoring industry trends, and surfacing any regional influences
- Develop an intimate relationship with local Sales and Operations teams to ensure that we’re all working towards common goals
- Collaborate with product marketing to understand product positioning, clearly map local target segments, and support feature launches that are relevant to your regions
- With the support of creative teams, adapt global advertising campaigns and content to fit local needs while maintaining brand consistency
- Work with the SEO team to create a content plan for your local market and deliver the blogs / landing page copy necessary to drive key KPIs
- Support local community teams {Events, Influencers, Social Media} in delivering against their key KPIs - brand awareness, engagement, and leads
- Support Performance marketing team in executing local campaigns. This means ensuring they have relevant content, assisting with localization, and helping them understand the effectiveness of campaigns
- Serve as a liaison between global marketing teams and local teams to ensure all parties are aligned on key messages, timelines, and desired outcomes
- Work with your local team on developing communication plans and then coordinate with global teams to execute against them
- Other projects as required
Our take
Appointment-based businesses are turning more and more to digital products to help them work better, and Booksy is one of them. This mobile app and appointment marketplace enables beauty and wellness businesses to automate scheduling, calendar management and payments, while providing consumers a way to find exactly the service they need.
Born out of Poland but now based in the US, Booksy’s platform has more than 13 million active users, and saves both customers and brands time by eliminating the need for phone calls back and forth over business hours. Fresh funding from Innovia Capital indicates the growing interest that the beauty sector has in tech, and the investment will be put toward company expansion.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
Company
Funding (last 2 of 7 rounds)
Jan 2021
$70m
SERIES C
Nov 2020
$43.5m
LATE VC
Total funding: $161.1m
Company values
- We celebrate your independence - We celebrate people and their ideas - brave, inspiring, or even just plain wacky. Because at the end of the day, it’s your talent and perspective that set you apart. No matter who you are or where you are on your path, we’re here to give you the tools to run your business, your way
- We support your journey - It’s your path - we just help you get there. You’ve got the ideas, talent, and drive. We’ve got the tools to support your journey. Whether your business is a passion project, an investment in the future, an empire-in-the-making (or all of the above), Booksy’s got your back
- We believe in community - Together, we can do more, better. Booksy makes it easy to engage and grow the community you’ve worked hard to build. We connect service providers all over the world to exchange insights, share encouragement, and foster belonging
Company HQ
Near North, Chicago, IL
Articles
Leadership
Stefan Batory
(CEO)Previously CEO at iTaxi.pl, Sensi Soft and eo Networks. Was the Director of Technology at The Mother Ship Poland.
Konrad Howard
(Chief Innovation Officer)Previously Supervisory Board Member at iTaxi.pl. Head of Product at Inter Cars SA and Managing Director at Sensi Soft Ltd.
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