Head of Product Marketing, Armis Security
$220-280k
Cyber exposure management & security
Open for applications
Cyber exposure management & security
1001+ employees
Open for applications
$220-280k
1001+ employees
Company mission
To enable enterprises to adopt new connected devices without fear of compromise by cyber attack.
Role
Who you are
- Experience: 15+ years of relevant marketing experience, with a heavy focus on B2B cybersecurity or high-scale SaaS
- Education: BSc/MSc or MBA in Marketing, Communications, or a related technical field
- Cybersecurity: Deep expertise in the cybersecurity landscape, specifically in asset management, vulnerability management, or OT/IoT security
- Analyst Relations: Proven track record of successfully managing or collaborating with Analyst Relations and influencing "Leader" placements in major industry reports
- Growth Mindset: Demonstrated success in building and scaling marketing functions within hyper-growth, "Unicorn" environments
- Master Storyteller: The ability to distill complex, technical AI and networking concepts into memorable, "human-centric" narratives
- Systemic Thinker: A relationship builder who can connect the dots between Product, Sales, and Customer Success to create a unified market front
- Global Leader: Experience managing large, distributed teams across multiple time zones with a focus on high-velocity execution and detail
- C-Level Presence: Exceptional communication skills with the confidence to influence and advise C-level executives both internally and externally
- We know there is a lot to consider when applying for a new job, and quite often job descriptions provide a lot of detail for candidates… but here at Armis, we strongly encourage you to try to avoid the confidence gap. We don’t expect you to meet each of the listed requirements perfectly to be considered for any of our roles
What the job involves
- Armis is seeking a visionary Head of Product Marketing to lead the global strategy for our industry-leading Asset Intelligence and Security platform
- In this role, you will architect our market narrative, ensuring Armis’s ability to see, protect, and manage every asset—from IT and cloud to IoT and OT—is clearly communicated to the world
- You will oversee global growth plans for the Armis portfolio, defining our positioning in the Cyber Exposure Management category and developing a differentiated narrative around our AI-powered innovation
- As a strategic partner to the executive leadership team, you will identify untapped market opportunities and leverage a deep understanding of the CISO’s pain points
- Furthermore, you will lead our Analyst Relations strategy, ensuring Armis maintains a dominant "Leader" position across all relevant Gartner Magic Quadrants, Forrester Waves, and IDC MarketScapes
- Strategic Growth: Identify expansion opportunities within the Armis portfolio, specifically targeting the convergence of IT, OT, IoT, and Medical IoT (IoMT)
- Differentiated Messaging: Develop high-impact messaging that articulates the Armis value proposition across the entire asset attack surface, ensuring resonance with both technical buyers and C-suite executives
- Analyst Relations Leadership: Own the strategic relationship with industry analysts (Gartner, Forrester, IDC, etc.). Drive the briefing calendar, manage evaluation cycles, and ensure Armis’s innovation roadmap is accurately reflected in influential market reports
- Market Intelligence: Oversee deep-dive research into market requirements, macroeconomic trends, and the competitive landscape to keep Armis two steps ahead of legacy security vendors
- Cross-Functional Synergy: Partner with Product Management, Business Unit leaders, and Sales to design the "Go-to-Market" strategies and resource alignment necessary to exceed corporate ARR objectives
- Thought Leadership & Brand: Collaborate with brand and editorial teams to elevate Armis’s storytelling, positioning the company as the definitive authority in Asset Intelligence and Cyber Exposure Management
- Content & Campaign Architecture: Design the global content strategy for product launches, demand generation, and website presence, ensuring a consistent and compelling voice
- Sales & Partner Enablement: Lead the creation of world-class enablement materials, equipping our global sales force and channel partners to win in complex, competitive environments
- Team Leadership: Provide world-class mentorship to the Product Marketing and AR teams, managing the hiring, development, and retention of top-tier marketing talent
- Executive Influence: Reporting to the CMO, act as a key member of the Marketing Executive team, bringing a product-centric lens to quarterly reviews and long-term strategic planning
Our take
As cyberattacks get more sophisticated, and digital environments more complex, it is harder and harder for businesses to manage their cybersecurity. Armis is a company that helps with this, supplying solutions to protect the entire attack surface and manage cyber risk exposure in real-time.
Though there are plenty of cybersecurity vendors out there, Armis has won a position as a leader in the market - which demonstrates the quality of its offering. It serves businesses such as United Airlines, Colgate-Palmolive, Mondelez and Reckitt, as well as national governments for whom it secures critical infrastructure.
The company has also raised extensive funding, and was valued at over $4 billion as of the end of 2024. In 2026 it was confirmed that Armis would be acquired by ServiceNow to create a unified security exposure and operations stack connecting threat intelligence and risk prioritization with automated response workflows.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Nov 2025
$435m
LATE VC
Oct 2024
$200m
SERIES D
Total funding: $1.2bn
Company benefits
- Medical, dental, insurance
- Pension, 401k match
- “ME Day” each month (Global 1st Friday)
- WeWork subscriptions, remote work
- Commuter benefits, legal services, pet, auto, home & renters insurance, and more
- Career development resources, access to Reaction Club wellness app, and virtual bonding events
Company HQ
Financial District, San Francisco, CA
Leadership
Yevgeny Dibrov
(CEO & Co-founder)Investor, Official Member and Contributor at the Forbes Technology Council, and Member at Cyberstarts. Previously Head of Global Business Development at Adallom.
Nadir Izrael
(CTO & Co-founder)Member at Cyberstarts. Formerly a Software Engineer at Google and Software Team Leader for the IDF (Israel Defense Forces).
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