Performance Marketing Manager, EDURINO
Paid Social, Series B Scale-up
€50-67k
+ Equity
Children's eLearning platform
Be an early applicant
Children's eLearning platform
21-100 employees
Be an early applicant
€50-67k
+ Equity
21-100 employees
Company mission
To teach children 21st century skills with the power of games.
Role
Who you are
- You are a Performance Marketer with a systematic funnel-down diagnostic mindset and the resilience required to navigate seasonal peaks and rapid strategy shifts without losing focus
- 2+ years of hands-on experience in performance marketing, managing and scaling Meta accounts independently within a B2C or E-Commerce environment
- Proven experience of turning raw data into action plans and meaningfully improving conversion rates through landing page and funnel optimization
- Experience using Meta Ads Manager, including knowledge of bidding strategies, audiences, and technical tracking like Pixels and Conversions API
- Proficiency in both English and German (C1+) to confidently launch ads and landing pages for our core markets
- Experimental mindset with a deep passion for psychological hooks and creative messaging
- Bonus: You bring experience scaling TikTok campaigns
What the job involves
- As our Performance Marketing Manager (Paid Social) you hold the keys to our growth engine, transitioning our operations from an external agency to an internal powerhouse
- Together with our Paid Social Lead you will refine our Meta strategy, testing bold ideas and scaling winning strategies that bring our hybrid learning worlds to hundreds of thousands of families
- Own daily Meta campaign operations, aiming for top-performance through thoughtful budget scaling, real-time bid adjustments, and smooth execution
- Drive our strategic testing by independently scaling creative experiments and A/B tests to hit ROAS and CAC targets
- Lead the creative pipeline coordination by bridging the gap between raw ad concepts and creators, ensuring high-impact assets are delivered and launched on time
- Conduct deep-dive data analysis into campaign and landing page metrics to provide actionable insights that inform our long-term Meta strategies
- Coordinate seasonal promotions and new product launches by aligning creative concepts with broader business goals
- Collaborate cross-functionally with the wider marketing and product teams to ensure our Meta strategy remains agile, streamlined, and synchronized with our mission
Application process
- We look forward to receiving your application (CV is enough!). Once we have reviewed it and decide to invite you, we schedule a first 30-minute interview where we get to know each other. You will have the space to tell us why you would be the perfect fit for us and we are happy to answer all of your questions
- Depending on the position, there is now a small assignment for you - either an art/coding test or the elaboration of some questions within a case study
- We schedule another interview with the direct report of your position. You will elaborate the task or questions you have solved
- You (e-)meet one of the co-founders. Depending of the position, we will now ask you for some references
- After a couple of days, we will get back to you with the final decision and you become part of #teamedurino, yay!
- The following onboarding steps include meetings with your onboarding buddy and your team members, getting to know everyone from both our business and tech teams, and, of course, receiving your EDURINO onboarding box!
Our take
Educational resources have a problem - while they are training children for the world they live in now, the future that they will live in is going to look very different, and require very different skills, with a greater focus on digital, technical and mathematical knowledge than what is typically taught to children today. Edurino exists to provide this learning from the very earliest stages with a comprehensive educational program for children aged 4-8.
While the EdTech sector abounds with offerings to help children improve scholastically, Edurino stands apart by taking a hybrid approach, offering a specialised stylus and haptic physical toys that interact with its learning app. Edurino's offering has been enthusiastically received, with 160 educational institutions using its products and 100,000 units sold to individual families.
Edurino raised funding in a Series B round led by Ravensburger Next Ventures in 2025. This funding was used to accelerate growth initiatives, aiming to double the company's retail presence across Europe. Having launched across the German, Austrian and Swiss (DACH) area, it is aiming to enter the UK market in the near future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jul 2025
$19.7m
SERIES B
Mar 2023
$12.2m
SERIES A
Total funding: $35.7m
Company benefits
- Based on trust with flat hierarchies.
- Join an early stage start-up, take on responsibility from day 1 and be part of the ride.
- We believe that a variety of perspectives, ideas and cultures lead to better products. Our company language is English first.
- We have trust-based working hours that offer a maximum of flexibility, self-management and the compatibility of family and career.
- While remote, we meet online for a pub quiz or a drawing game. While in Munich, we go hiking, meet at the "Biergarten" or do an exit game together.
- Share package: You benefit from the success of a rapidly growing company.
- We offer personal development time during working hours and a yearly development budget of 1000€.
- We have implemented a hybrid working mode. You can work remotely from wherever you like within Germany or work from our office in Munich (Werk 1). We meet in Munich every 8 weeks and do fun stuff together. All travel expenses covered.
- KITA allowance (tax and social security exempt).
- Start-up vibes at a great office in Munich Werksviertel.
- The hardware you need (a Mac book or Windows laptop).
- Employee benefit offers with exclusive discounts.
Company HQ
Au-Haidhausen, Munich, Germany
Leadership
Franziska Meyer
(Co-Founder)Was previously Associate at Boston Consulting Group. Before that was an Intern at Roland Berger, SYSTEMIQ and Deutche Bank.
Irene Klemm
(Co-Founder)Before co-founding EDURINO was a Consultant at Boston Consulting Group.
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