Social Media Intern, The Block
More information about location
Crypto and digital assets news
Job no longer available
Crypto and digital assets news
201-500 employees
Job no longer available
More information about location
201-500 employees
Company mission
To empower smart decisions about the ever-evolving landscape of digital assets.
Role
Who you are
- Currently pursuing or recently completed a degree in Business, Marketing, Communications, Journalism or related field
- Strong knowledge of the crypto space and its audiences (Twitter, Discord, Telegram culture)
- Ability to craft engaging social posts: short captions, simple memes, and headline ideas for short-form videos
- Willingness to brainstorm fresh content formats and experiment with new platforms
- Clear written and verbal communication; able to adapt to a consistent brand voice with guidance
- Openness to feedback and eagerness to iterate quickly in a collaborative, remote team
- Familiarity with (or willingness to learn) social media analytics tools to track engagement and report performance metrics
- Comfort summarizing findings and proposing simple improvements
- Organized, proactive, and self-motivated in a fast-paced, fully remote environment
- Reliable in meeting deadlines while balancing multiple tasks
What the job involves
- We are looking for a Social Media Intern to join our Brand & Media teamon a part-time basis (at least 20 hours per week)
- In this role, you will be responsible for growing and engaging our audience across key social platforms, amplifying editorial and video content, and building The Block’s presence as a leading voice in crypto conversations
- This role is an excellent opportunity for a student or early-career professional interested in Social Media
- You will work closely with the head of Brand & Media to support the day-to-day function of our Brand & Media team, with a particular focus on strategic planning, content creation, community interaction, analytics reporting, and real-time trend monitoring
- Assist senior team members in designing and executing a cross-platform social strategy for The Block
- Help gather input from key stakeholders and contribute fresh ideas for campaigns
- Draft and share highlights from The Block’s research and reporting to major media outlets under guidance
- Support efforts to showcase and promote in-house talent
- Help maintain the content calendar, ensuring upcoming releases and product announcements are accurately tracked
- Contribute to daily posting and community interactions to attract crypto-interested followers and boost engagement
- Repackage editorial, research, and video content into platform-specific formats (X/Twitter, LinkedIn, Instagram, YouTube, TikTok)
- Collect and organize engagement metrics, preparing weekly or monthly recap data for the marketing team
- Track crypto news, memes, and sentiment to flag timely opportunities for posts
- Collaborate with writers and video producers to brainstorm social-friendly story formats
- Assist with giveaways, collaborations, and cross-promotions with crypto creators and brands
- Monitor comments and discussions for misinformation or sentiment changes, escalating issues to the team when needed
- Gain hands-on experience with Slack, Adobe Creative Suite, Figma, Megaphone, Twitter/X Analytics, YouTube Studio, ChatGPT, Trint, Epidemic Sounds, Dropbox, and Riverside
- What You’ll Gain
- Hands-on experience in designing and implementing a cross-platform social strategy, collaborating cross-functionally with editorial, research, and partnerships teams
- Direct mentorship from the head of Brand & Media
- Exposure to the full Brand & Media lifecycle in a growing company
- Opportunity to develop organizational, communication, and process-management skills
- Potential to work full time after successful internship
- At least 20 hours per week (flexible scheduling available)
- 3–6 month internship, with potential extension based on performance and business needs
Our take
Cryptocurriences and NFTs have become increasingly mainstream, and despite market turbulence are a major part of many investors' portfolios. The Block aims to be a reliable and trusted voice, offering insight to those in the world of digital assets.
The Block stands out for the pedigree of journalists it employs - like former Business Insider journalist Frank Chaparro who hosts The Block’s weekly podcast, ‘The Scoop’, or Editor-in-Chief Sarah Kopit, a former editor at Bloomberg - and has developed a reputation for focused and in-depth analysis and news.
In 2022, it was revealed that The Block had received significant funding from the FTX cryptocurrency exchange, badly undermining the company's independence and damaging its reputation. This led to The Block's CEO stepping down and being replaced and an acquisition by Foresight Ventures. Since this shake-up, The Block has experienced a 40% growth in pageviews and a 33% rise in unique users, indicating that faith has been restored in the publication.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Apr 2019
$1.5m
SEED
Jun 2018
$2m
SEED
Total funding: $3.5m
Company benefits
- Unlimited PTO
- Remote first environment
- High health plan employer contributions
- Monthly wellness stipend
- Generous parental leave policy
- 401k match
- Fitness partnerships
- Fertility benefits
- One Medical membership
- Citibike membership
Company HQ
NoHo, New York, NY
Leadership
Michael McCaffrey
(CEO)Previously worked at Goldman Sachs and Citi. Joined The Block in 2018, becoming COO a year later and then CEO in 2020.
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