Growth Marketing Specialist, Basetwo
+ Stock Option Plan
TwinOps platform for manufacturers
Be an early applicant
TwinOps platform for manufacturers
21-100 employees
Be an early applicant
+ Stock Option Plan
21-100 employees
Company mission
To empower engineers to operationalize AI that they can understand and interpret in order to improve quality, transparency, and performance.
Role
Who you are
- We're looking for a curious, data-driven Growth Marketing Specialist to help us grow our presence in a highly technical, niche market
- 2–3 years of experience in growth, demand gen, or digital marketing in a B2B environment
- Hands-on experience running paid campaigns (LinkedIn Ads strongly preferred for B2B)
- Familiarity with CRM and marketing automation tools (HubSpot or similar)
- Familiarity with SEO tools and best practices (SEMrush or similar)
- Comfortable with data, building reports, spotting trends, and making decisions from metrics
- Strong written communication skills; you can translate complex ideas for a technical audience
- A test-and-learn mindset; you're not afraid to try something, measure it, and iterate
- Bonus: experience marketing to engineers, scientists, or other technical buyers
Desirable
- Background in or exposure to AI, ML, or SaaS tools
- Background in or exposure to manufacturing, chemical engineering, or pharma
- Experience at an early-stage startup environment
- Familiarity with ABM platforms
What the job involves
- This isn't a generic marketing role; you'll be reaching technical leaders at some of the world's largest manufacturers
- You'll own campaign execution, experiment across channels, and work closely with our sales and product teams to turn awareness into pipeline. A test-and-learn mindset is at the heart of how we work
- Plan and execute demand generation and ABM campaigns across LinkedIn, Google, and email, targeting technical buyer personas in key industries (chemical, pharma, and personal care)
- Build and optimize email nurture sequences and automated workflows in our CRM (HubSpot)
- Run A/B tests on ads, creative, and messaging to improve conversion rates
- Monitor and report on full-funnel performance, tracking conversion sources
- Support SEO efforts through keyword research and identifying opportunities to improve discoverability, with an awareness of emerging generative AI platforms
- Support website performance by running conversion tests and monitoring traffic metrics
- Track and report on key metrics (MQLs, CAC, ROAS, pipeline contribution) and present insights to the team
- Help build and maintain campaign dashboards so we always know what's working
Our take
The demand for manufacturing output and the need for greater efficiency are felt more strongly than ever in today's economy. This is particularly true in the pharmaceutical manufacturing space, where there is an unparalleled demand for production at a scale currently unmet.
To address this growing problem, Basetwo has developed the first no-code platform designed specifically for manufacturing. The platform allows engineers to easily build and deploy their manufacturing plans through the use of machine learning models, or "digital twins", of production machines.
Founded in 2022, the company is still relatively young, but the considerable funding it has raised is very promising. With this, Basetwo will work to bring the same AI optimization that has been deployed across consumer use cases to the complex pharma and chemical manufacturing space.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Sep 2024
$11.5m
SERIES A
Apr 2024
$6m
SEED
Total funding: $23.5m
Company HQ
Financial District, Toronto, ON
Leadership
Thouheed A. Gaffoor
(Co-Founder & CEO)Previously founder and CEO of EMAGIN Clean Technologies. Also experienced in Artificial Intelligence, having held head roles at Innovyze and Autodesk.
Thamjeeth Abdul Gaffoor
(Co-Founder & COO)Previously founded Arctic Fox Capital and co-founded Beneficent.
Kiefer Eaton
(Co-Founder & Chief Customer Officer)Previously worked for Cornerstone Research Group and EVERSANA as Assistant/Associate and Associate Project Manager. Also worked as a Health Economics and Reimbursement Manager at the Janssen Pharmaceutical Companies of Johnson & Johnson.
Tawfeeq Abdul Gaffoor
(Co-Founder & CTO)Experience Software Engineer having previously worked at LoyaltyOne, Okta, Uber, Databricks and Lyft.
Salary benchmarks
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