Business Strategy Manager, Branch

$130-165k

Mid level
San Francisco Bay Area
Branch

Mobile app marketing software

Job no longer available

Branch

Mobile app marketing software

501-1000 employees

B2BEnterpriseMarketingAnalyticsSaaSMobile

Job no longer available

$130-165k

Mid level
San Francisco Bay Area

501-1000 employees

B2BEnterpriseMarketingAnalyticsSaaSMobile

Company mission

To help clients increase their conversion rates, decrease wastage, and boost revenue.

Role

Who you are

  • You’ve had experience working in data-driven businesses, perhaps in consulting or finance
  • You know the importance between finding the true story in the data, versus making the data fit the story
  • Bachelor’s degree preferred; preferably with studies in STEM subjects, economics, finance or business
  • At least 3+ years of experience in analytical roles, preferably in finance or consulting
  • At least a year in a strategically consultative or influential role, creating and delivering informative and persuasive presentations to senior stakeholders (could be in-house)
  • Experience researching, formulating hypotheses, performing data driven analysis and packaging conclusions
  • Conceptual understanding of quantitative modeling, forecasting and statistics (linear regression, significance testing, etc.). Experience with quantitative large dataset querying and munging
  • Ability to create informative and compelling data visualizations to illustrate
  • Comfort building decks, creating overarching storylines along with compelling individual slides. Practical experience building both vertical and horizontal logic in presentations

Desirable

  • An MBA or equivalent experience in management consulting/investment banking
  • Understanding of the Branch SDK and mobile linking technology
  • Skilled with data visualization tools, understanding how to make compelling points graphically
  • Alternative: experience at a growth stage Internet/Software company
  • Alternative: vertical-specific B2C industry experience, either via consulting or covering as an analyst (could be retail, telecomm, media, finance, etc.)

What the job involves

  • As a Business Strategy Manager at Branch, you will support our customers and our Global Go To Market team as we grow
  • You will provide the data behind our customer strategies, and help message it
  • You’ll be an in-house consultant for pre- and post-sales teams, and also an evangelist of Branch as a Mobile Growth leader, routinely presenting to senior stakeholders from leading brands around the world, and in every industry
  • You’ll identify opportunities, quantify them with models, and you’ll tell leadership where you think we should be heading
  • You’ll look at customer and market data to help us intelligently plan our marketing, sales and business development efforts
  • You’re not only going to be providing crucial information, you’ll be influencing high-impact decisions by defending your position with analysis
  • Analyze data to glean new insights into a customer’s business impact by leveraging Branch
  • Create quantitative models and projections that the entire team can use
  • Propose strategic initiatives (based on data) to help Branch grow
  • Present Branch best practices and recommendations to customers across all business verticals
  • Consult teammates on strategic use cases for prospective new customers
  • Write blog posts and host webinars as a thought leader for Mobile Growth topics

Our take

Providing a unified mobile experience to users can be difficult and expensive for many companies. Branch solves this problem with its linking and attribution platform, allowing companies to gain, track and keep mobile app users.

When it first launched, Branch focused solely on delivering a comprehensive multi-platform linking solution that takes consumers to their relevant destination. Since then, its solution has expanded, and now offers increased user engagement and holistic marketing measurements. This has allowed the company to scale its user base, and to grow its existing relationships. Branch now serves over 100,000 apps and boasts more than three billion monthly users. Its impressive client list includes Airbnb, NBC and Adobe.

Branch raised a further $300 million in funding in early 2022, pushing its valuation to $4 billion. The company intends to use that money to invest further in its mobile linking program and other products. This will ensure that Branch remains a key player in the mobile marketing space, despite alleged attempts by Google to block its software on Android smartphones, due to apparent conflicts with Branch's mobile experience tools. Branch's friction with Google however, only goes to show how it is disrupting the monopoly Google has over mobile experiences.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

Some candidates hear
back within 2 weeks

35% female employees

6% employee growth in 12 months

Company

Funding (last 2 of 8 rounds)

Feb 2022

$300m

LATE VC

Sep 2019

$125m

SERIES E

Total funding: $667.1m

Company benefits

  • Work from home opportunities
  • Medical/Dental/Vision Coverage
  • Home Office & Annual Professional Development Stipend
  • And More (Varies by Location)
  • 401k
  • Stork Club & Urbansitter
  • Onsite gym
  • CalTrain GoPass
  • Flexible PTO

Company values

  • Good judgement
  • Ownership
  • Communication
  • Initiative
  • Impact
  • Urgency
  • Grit
  • Humility

Company HQ

Ventura, Palo Alto, CA

Leadership

Alex Austin

(Board Member & Co-Founder)

Was a Process Development Engineer at MiaSole and a Software Developer at Cogwheel Labs for 1 year. Served as CEO of Kindred Prints.

Dmitri Gaskin

(Director of Discovery & Co-Founder)

Previously worked as a Programmer at Mapbox and a Software Engineer at Kindred Prints.

Mike Molinet

(Co-Founder)

Previously served as a Product Development Engineer at 3M and co-founded Kindred Prints. Was also a Founder of Minnesota Network of Young Entrepreneurs until January 2017.

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