Senior Demand Generation Manager, Dealpath
$150-175k
OTE
+ Equity
Deal management platform for commercial real estate
Job no longer available
Deal management platform for commercial real estate
101-200 employees
Job no longer available
$150-175k
OTE
+ Equity
101-200 employees
Company mission
To raise the bar for service and solutions for our clients and partners.
Role
Who you are
- This is the perfect opportunity for an experienced, results-driven marketer who’s looking for a new challenge in a creative role in which they are able to expand their strategic skill set and make a direct and measurable impact to Dealpath’s top and bottom line
- 5+ years of B2B marketing experience preferably in a demand generation role at a growing B2B SaaS organization
- Proven experience in leading both strategy and execution of ROI-based marketing programs
- Hands-on experience with account-based marketing strategies, tactics and tools
- Deep familiarity with Marketo and SFDC and ability to own marketing campaign automation
- Strong analytical skills and ability to analyze and report on program effectiveness and ROI
- Excellent project management, time management and organizational skills
- Effective communicator with strong presentation skills
- Creative thinker and problem solver
- Collaborative, flexible- you thrive working in energizing, fast-paced environments
What the job involves
- Dealpath is seeking an experienced demand generation expert to join our Marketing team
- As the Senior Demand Generation Marketing Manager you’ll build the foundation and process for strategy, creation and execution of integrated campaigns that drive new business pipeline and meet the aggressive revenue goals of Dealpath’s SaaS business
- From digital ads, to ABM, to direct mail, you’ll deploy creative tactics across the entire buying cycle that drive demand and accelerate deals
- You’ll work across marketing and other cross functional teams to build a demand generation marketing machine
- Own creating pipeline for Dealpath’s software business. You will be the Demand Gen owner working closely to develop and manage the execution of our demand gen strategy
- Support Marketing and Sales leadership with monthly, quarterly and annual forecasting and weekly performance insights
- Oversee the creation, execution and management of email nurture campaigns to increase engagement with prospects and pipeline generation
- Create and execute end-to-end integrated marketing campaigns that communicate the value Dealpath provides to customers using on- and offline channels including: advertising, email, direct mail, webinars, and social media
- Manage marketing programs that manage the entire buying cycle from acquisition to close, driving pipeline growth and improving pipeline velocity
- Measure and analyze program performance regularly, adjusting tactics as required to ensure results are achieved and goals exceeded
- Work in partnership with Go-to-market leadership to maintain alignment through consistent reporting, feedback and campaigns
- Participate in improving internal campaign production workflows. Continuously recommend new technology and processes to improve campaign effectiveness and team efficiency
Our take
The PropTech market has had an up-and-down time over the last few years, with investment reaching record levels in 2021 before taking a dip the following year. The prospect of bringing a $217 trillion global industry into the 21st century is as challenging as it is appealing, due to a whole range of factors including unreliable data, as well as a complex and volatile market.
However, Dealpath is simplifying things by focusing solely on commercial real estate with its cloud-based deal management platform. Investment and development firms, as well as lenders, use the platform as a single point of reference for distributed deal information, while also getting access to real-time market data.
The success of Dealpath can be attributed to its partnership with CompStak in 2018, which provided the up-to-date data that has fueled the platform's rapid growth. This data-driven approach has earned Dealpath a strong reputation, attracting major real estate investment firms like AEW, Blackstone, and Oxford Properties. After expanding into Canada, Dealpath is now preparing for further international growth, bolstered by significant investments.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2022
$43m
SERIES C
Sep 2018
$10m
EARLY VC
Total funding: $65m
Company benefits
- Equity grant
- 401k plan
- Medical, vision, & dental
- Flexible vacation plan
- Health & wellness stipend
- Fully-stocked kitchen
- Commuter reimbursement
- Hybrid work policy
Company HQ
Financial District, San Francisco, CA
Leadership
Mike Sroka
(Co-Founder & CEO)Forbes Real Estate Council Member & Contributor. Previously spent more than 10 years growing venture-backed software companies including Fanhood (acqquired by 21st Century FOX), Zynga (NASDAQ: ZNGA) and OneSeason (acquired by Cantor Fitzgerald).
Kenter Wu
(Co-Founder & CTO)Has also served as Dealpath's VP of Engineering and Head of Product. Previously worked as a Senior Software Engineer at Zynga, after interning in Software Development Engineering at Redfin
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