Vice President of Marketing, Verve
$225-250k
More information about location
3 days a week in office
Real time omnichannel ad platform
Be an early applicant
Real time omnichannel ad platform
501-1000 employees
Be an early applicant
$225-250k
More information about location
3 days a week in office
501-1000 employees
Company mission
To empower the growth of the open internet by bringing marketers and publishers closer together across the omnichannel customer journey.
Role
Who you are
- This is a hands-on leadership role for someone who can set strategy and also ship the work
- The person who thrives here will be equal parts strategist and operator
- 10+ years of marketing experience with at least 5 years in a leadership role, ideally in ad tech, martech, or digital media
- Proven track record building and scaling marketing teams in high-growth B2B environments
- Understanding of the programmatic advertising ecosystem, including DSP/SSP dynamics, audience targeting, publishers, brand KPIs, and measurement
- Experience marketing AI-powered or data-driven products to sophisticated enterprise buyers
- Strong storyteller with excellent writing skills and a sharp eye for design and brand consistency
- Analytical mindset with experience using data to inform strategy and demonstrate marketing ROI
- Experience managing budgets, agencies, and cross-functional stakeholders
- Comfortable operating in a fast-paced, high-growth environment where priorities evolve quickly
- Collaborative and resourceful, with a natural ability to work across sales, product, data science, and creative team
- We’re open to allowing the right person to learn our industry on the job. We welcome diversity and non-traditional paths into all of our roles. We believe in hiring the right person as opposed to the right combination of keywords
What the job involves
- We're looking for a VP of Marketing to build and lead the marketing function for Verve
- You'll own everything from brand positioning and go-to-market campaigns to content, demand generation, events, and sales enablement
- You'll partner closely with sales, product, and data teams to turn complex ad tech capabilities into clear, compelling narratives that resonate with brand marketers, agency leaders, and programmatic buyers
- You'll also be the connective tissue between our go-to-market and the broader Verve global brand
- Define and execute the overall marketing strategy for Verve For Advertisers, including brand positioning, messaging, and go-to-market plans across managed service and programmatic channels
- Build, mentor, and lead a marketing team spanning content, demand generation, product marketing, design, and events
- Own the narrative around Verve's advertising capabilities, translating technical innovations (LLM prompt data integration, intent signals, ID-less targeting) into stories that resonate with buyers
- Drive demand generation programs that deliver qualified pipeline to the sales organization, including digital campaigns, thought leadership, webinars, and field marketing
- Partner with sales leadership to develop high-impact sales enablement materials, pitch frameworks, competitive positioning, and category-level thought leadership
- Lead Verve For Advertisers' presence at key industry events and conferences, managing everything from strategy to execution
- Collaborate with the global Verve team to ensure consistent brand architecture while adapting messaging for the local advertiser markets
- Own marketing analytics and reporting, using data to optimize spend, measure campaign effectiveness, and demonstrate ROI to leadership and investors
- Stay ahead of industry trends around privacy, AI in advertising, programmatic evolution, and signal-based targeting, and translate those into marketing opportunities
- Manage external relationships and vendor partnerships as needed
Our take
The Verve Group provides an omnichannel advertising platform that connects advertisers, agencies, brands, and publishers to people in real time. Verve places a significant emphasis on privacy in its offering, in a space that has received media criticism for intrusive practices.
Over the years, the company has expanded its digital financial services platform and steadily ramped up its acquisitions. It bought mobile DSP company Dataset and is a bidding partner for in-app inventory on Google Ad Manager.
The Verve Group have made a significant footprint in the digital ad marketplace, having partnered with thousands of advertisers. The company continues pushing towards new and expanding markets as it builds a larger and stronger global technology stack.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
14% employee growth in 12 months
Company
Company benefits
- Unlimited PTO
- 12 paid holidays
- 3 wellness/ social responsibility days
- 401(k) Retirement plan with company match
- Comprehensive benefits package including Medical, Dental, Vision, Disability and Life Insurance
- Parental Leave Policy
- Employee Assistance Program
- FSA & Commuter Benefits
- Pet Insurance
- Accident Insurance
- Identity Theft Protection
- Wellness Reimbursement Program
- Learning and Development Stipend
- Work Travel Program
- English/ German Language Classes
Company HQ
Carlsbad, CA
Leadership
Sameer Sondhi
(CEO)CEO at Affle. Previously the Senior Director of Business Development at AdMarvel and xAd. Sameer was also Senior VP at In Mobi.
Salary benchmarks
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