Sales Director, Persado
$150-175k
Digital marketing automation
Open for applications
Digital marketing automation
201-500 employees
Open for applications
$150-175k
201-500 employees
Company mission
To drive better societal outcomes by applying the power of AI and machine learning to an organization’s choice of words.
Role
Who you are
- 10+ years of direct B2B selling experience, with 7+ years selling to large enterprise accounts
- 5+ years of experience selling to Financial Services / Banks at executive level
- Proven track record of closing large, complex agreements / deals
- Able to transfer our services into a commercial structure, and executing a sales cycle based on that structure
- Experience presenting complex topics simply to C-level stakeholders, as well as mid-management
- Strong interpersonal communication (verbal and written) and team spirit
- Self-motivated with an entrepreneurial spirit, combined with a collaborative and structured approach
- Strong understanding of Marketing Technologies is a plus
- Aptitude for learning and staying current with industry trends
- Comfortable working in a fast-paced, dynamic environment
- Understanding of the digital marketing ecosystem and its various components
What the job involves
- As a Sales Director, you will deliver growth for the US business by acquiring new logos primarily in the Financial Services sector, and initiating sustainable long-term partnerships. This role is an individual contributor role (no direct reports) at this time. You will be part of the US Commercial team and should be based in New York
- You will drive the sales process with Enterprise prospects, from initial engagement through to deal closure. You will develop comprehensive account strategies, create compelling value propositions, and drive complex contract negotiations to deliver business growth
- Deliver new business growth with a focus on US enterprise Financial Services
- Map out prospect organization’s stakeholders, identifying relevant decision makers and budget holders to engage
- Understand prospect’s business strategy, goals and revenue streams
- Build business cases with the Solutions Consulting team and compelling presentations that make Persado's products and solutions relevant to the prospect and generate new opportunities
- Create and articulate compelling and simple stories for both technical audiences and C-level stakeholders
- Develop approaches which create urgency with prospects to drive deals forward
- Position yourself as a trusted advisor in leveraging Persado's EnterpriseAI as a revenue driver for enterprise companies
- Manage contract negotiations with large, complex enterprise accounts
- Prospect via email, phone, linkedin and partner ecosystem to develop and close business in a timely manner while maintaining a strategic, personalized approach
- This role offers an exciting opportunity to drive business growth for Persado while working with cutting-edge Generative AI technology in the enterprise space
Application process
- Kindly submit your CV in English
Our take
When a bank tries to persuade you to take out a new credit card, the marketing messages can be phrased an infinite of ways. The problem is that they have a limited amount of characters to convey their message.
Persado is an AI platform that lets businesses automate the way they generate digital marketing messages. It unlocks the value of the right words at every customer interaction, helping businesses to persuade its customers to perform an action. It has added generative AI features to its product line, allowing companies to generate precisely targeted copy in UI elements (for instance, the header of a eCommerce shopping cart page) to customers in real time.
Best Buy, Citi, Verizon Wireless and Neiman Marcus are just some of Persado's clients. However, their technology can be used beyond the corporate world. Persado works with public sector agencies which can use its tools to boost stakeholder engagement.
Steph
Company Specialist at Welcome to the Jungle
Insights
-28% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2016
$30m
SERIES C
Jan 2015
$21m
SERIES B
Total funding: $66m
Company benefits
- Persado’s hybrid working model empowers both remote and in-office work equitably!
- Competitive and equitable compensation
- Generous benefits packages globally
- 401k matching (USA); Pension Scheme (Certain EU locations) to prepare for your future
- We encourage professional growth through our dedicated enablement and training teams, as well as on demand tools and resources
- $1250 Employee Enrichment Fund to pursue a passion or upgrade your home office!
- Structured onboarding program to ensure a confident start and long-term success for new hires!
- Strong emphasis on career development and mobility, continuous feedback loops and performance management
- Flexible time off to support work-life harmony (including Summer Fridays)
- #PersadoCares! 2 paid Volunteer days per year and $100 charitable donation match
- Robust Diversity, Inclusion and Belonging initiatives; culture month celebrations, monthly diverse speaker series, commitment to bias-free recruitment, ERGs (#culture, #mindsmatter, #parents, #women, #green, #pride and growing)!
- Recognition, Rewards and Ideas to Action programs to recognize the contributions and impact of Persadoans across the globe!
Company values
- People
- Effectiveness
- Resilience
- Science
- Action
- Disruption
- Owning the truth
Company HQ
NoMad, New York, NY
Articles
Leadership
Alex Vratskides
(CEO)After studying at Columbia University, Alex founded Upstream in 2000, where he has worked for over 20 years and currently serves as a Board Director. In December 2012, he co-founded Persado, working as CEO since.
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