Art Director, Outside

• 5+ years of experience designing and or art directing at an agency or in-house creative team environment
• Exposure and experience with AI tools that enable you to speed concept exploration and production
• A high-quality portfolio that reflects skills in developing and producing integrated content, campaigns and non-traditional marketing across multiple channels from film, digital, social, and experiential, but also understands the offline and print world
• Self-starter who is highly motivated and embodies an entrepreneurial mindset to develop creative work
• Human insights-driven in order to identify cultural and niche community insights and develop creative strategies and authentic creative experiences
• Additional creative approaches and AI-based skills, such as: animation, 3D, UX/UI design, illustration, editing, etc

Desirable

• We’re searching for a multi-disciplined Art Director/Designer to join a diverse group of other integrated creatives on the Outside Brand Creative team
• Help us create experiences that inspire people to live an active, healthy lifestyle and experience the great outdoors
• Create and execute digital-first design, brand-building design craft, and innovative work across Outside channels and customer touchpoints
• Develop concepts and execute the design of marketing materials for email, social, website, and other digital media channels
• Be the steward of best design for 15+ brands in the Outside Network, while supporting the design team through additional touchpoints
• Develop A/B testing for campaigns, partnering with Audience Development and CRM email team
• Manage and grow the email design system, utilizing Figma and Hubspot
• Support cross-functional collaboration in the development, approvals and executions of design deliverables
• Build presentation decks that communicate the creative clearly and how it answers the problems/insights/features
• Present your art direction point of view in an inspiring and thoughtful manner
• Be a lifelong student of creativity and design for yourself and the Brand Creative team
• Be a creative thinker first and an art director/designer second
• Objectives
• Help support a transparent, diverse, and inclusive creative culture that focuses on executing award-winning caliber work that also puts the team’s overall wellness and work-life balance at the heart of it
• Bring a design and visual eye to the many mediums and brands the creative team interacts and collaborates with
• Be the day-to-day Art Director/Designer responsible for executing the design vision for many projects, campaigns, and brands across the organization
• Translate brand strategy, marketing, editorial, sales, and product objectives into effective and cohesive designs, resonating across all brands
• Collaborate with cross-functional departments in developing high-end creative: brand leads, editorial, marketing, sales, video/content and print production
• Elevate the quality of design and art direction across the organization
• Inspire the world to get outdoors with our creativity