Digital Media Executive, Charlotte Tilbury
Fixed Term Contract
Makeup, skin care & beauty collection
Open for applications
Makeup, skin care & beauty collection
1001+ employees
Open for applications
1001+ employees
Company mission
To empower everybody in the world to be the most beautiful version of themselves.
Role
Who you are
- This role is perfect for someone who is looking to expand on their existing paid media experience and take on a challenge in-house
- The role will be suitable for individuals who thrive in a fast-paced, dynamic, multi-tasking, and entrepreneurial environment
- Excellent hands-on experience in full funnel multi-channel media buying (Meta, TikTok, YouTube etc.), preferably from a high-growth company or agency
- Experience in social commerce (TikTok Shop & Instagram Checkout) would be a plus
- Experience activating campaigns across multiple creative formats, in various environments, preferably across international markets
- Experience in managing the creative/ content briefing process
- Excellent analytical skills, with the ability to manipulate data to identify and recommend optimisation and growth opportunities
- Experience in DTC brands in beauty and/or luxury sectors would be a strong bonus
- A flexible self-starter with a can-do attitude, willing to go the extra mile to deliver results
- Excellent communication skills, and the ability to translate complex channel level observations into actionable insights
- A people person who can work independently and collaboratively with various stakeholders internally and externally
- Ability to perform under pressure, tolerance for ambiguity, and readiness to adapt to changing priorities dynamically
What the job involves
- Please note this role will be a 12-month fixed term contract
- As a Digital Media Executive, you will execute regional full funnel paid media strategies and help drive growth under the direction of a manager
- You will work within our Agile Media Team, cross-functionally with the wider Performance Media team and other departments (broader digital, trade and global marketing) to implement multi-channel campaigns to help drive awareness for new product launches, always-on initiatives and driving footfall to Local on the ground events
- Operating within a hyper-growth environment, you will be a key player in driving growth in brand awareness and new customer acquisition
- Create, manage, and optimise Paid Social and Display campaigns across multiple platforms according to media plans
- Support local marketing teams with awareness-consideration digital media buying for their respective regions
- Assist in budget management and optimisations across multiple platforms to continually increase campaign efficiencies
- Take ownership and deliver regular performance reports/ updates to various relevant stakeholders and recommend changes based on results
- Collaborate with other channel partners (internal & external) to deliver and optimise the full customer journey
- Build a strong relationship with the content and creative team to create best-in-class assets for campaigns that align with platform best practises and are optimised for local markets
- Build a strong relationship with local marketing contacts to provide cross-departmental synergies between Global and Regional teams
- Continually acquire knowledge and identify new opportunities by maintaining strong relationships with key platform vendors
- You will be reporting directly into the Digital Media Manager
Salary benchmarks
Our take
Charlotte Tilbury has carved a niche in the cosmetics industry with its commitment to quality, buoyed by celebrity endorsements and a fondness for innovation. Founder Charlotte's strong personal brand has propelled the company's rapid ascent, while its embrace of cutting-edge technologies like augmented and virtual reality has unlocked avenues unexplored by traditional cosmetic brands.
The acquisition of Charlotte Tilbury by the fashion and beauty conglomerate, Puig, in 2020 marked a significant turning point, catalysing global expansion efforts and venturing into an emerging digital landscape like the Metaverse. Leveraging AI-based marketing solutions, the company has witnessed a remarkable 60% increase in conversion rates for its acquisition campaigns, highlighting its adeptness at staying ahead in the dynamic beauty market.
Charlotte Tilbury was acquired by Fashion and beauty conglomerate, Puig, in 2020. Since then, the company has been driving global growth and expanding into new digital frontiers (i.e. the Metaverse). Its use of AI-based marketing solutions has resulted in a 60% conversion rate increase in its acquisition campaigns. Charlotte Tilbury is well set to see consistent market growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
25% employee growth in 12 months
Company
Company benefits
- Generous staff discount
- Generous product gifting
- 25 days holiday plus bank holidays
- Hybrid, flexible working
- Dog friendly office on Monday and Fridays
- Access to Tilbury Treats - discounts on everything from gym memberships to cinema tickets
- Other fabulous benefits such as life assurance, birthdays off work and pension contribution
Company HQ
London, UK
Articles
Leadership
Charlotte Tilbury
(Founder)Spent 20 years in the fashion and beauty industry as a Creative Consultant for the top beauty brands worldwide. Was the most sought-after make-up artist in the world when she founded this company.
Demetra Pinsent
(CEO, not founder)Former Partner at McKinsey & Company. Received their M. Phil from the University of Oxford and a BA in Social Studies from Harvard University.
People progressing
Joined as Customer Service Manager in the early stages of the company, was promoted to website coordinator after 10 months, and is now Head of Digital Content.
Joined as a Junior-level producer in January 2017. She was promoted three times in 5 years, most recently to Creative Production & Project Management Director.
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