Client Strategist, Tatari
$155-185k
2 days a week in office
Data driven TV advertising and reporting
Open for applications
Data driven TV advertising and reporting
201-500 employees
Open for applications
$155-185k
2 days a week in office
201-500 employees
Company mission
Tatari's mission is to turn TV advertising into a digital experience, building a platform that helps companies buy, measure and scale TV media.
Role
Who you are
- 8+ years in post-sales account management/client relationship support roles, including C-level interactions, ideally within AdTech, Media Agencies, or Marketing Analytics companies
- 4+ years of experience managing a small team
- Strong understanding of linear and streaming TV buying and overall media landscape
- Ability to tell a story with data
- Ability to clearly communicate technical terms and concepts
- Great presentation and listening skills--you come prepared to every meeting
- You’re at ease holding a conversation with both an engineer and a CMO. You’re not a salesperson
- Highly organized and detail oriented
- Bonus: programmatic experience, advanced Excel skills, advanced data visualization abilities
- Bachelor’s degree
What the job involves
- As a Client Strategist, you will be a trusted advisor to Tatari’s clients as you become an expert for all things Tatari (i.e. media buying strategy, measurement, etc.)
- You will interact with marketing and media leads (e.g. CMOs, VP of Brand/Performance, Performance Directors and Managers, etc.) across your portfolio of clients, and collaborate with internal departments to optimize and scale clients’ TV advertising campaigns
- This position reports to the Director, Client Services
- Manage a small team of Client Service Managers to ensure the success of their portfolio of advertisers. This also includes onboarding, mentoring, and career development of the Client Service Managers
- Work with Client Services and Media Buying account teams to translate client objectives into data-driven media strategies and campaign frameworks
- Ensure strategic initiatives are seen through to completion by holding cross-functional teams accountable, proactively escalating issues when needed, and removing roadblocks to deliver results
- Serve as the primary point of contact for a handful of key client accounts
- Become an expert of all-things Tatari and leverage internal subject matter experts (Engineering, Data Science, Product, etc.) to deliver exceptional services and drive product adoption
- Spend time with clients in-person (up to 10% travel) and build relationships with C-level executives via Quarterly Business Reviews and ad-hoc meetings
Our take
Television advertising has changed dramatically since it first began, with advertisement campaigns growing in scale, having increasingly large budgets, and migrating to modern alternatives such as CTV. Despite these increased demands, television advertising remains antiquated relative to the modern data-driven campaigns of mobile platform ads, presenting opportunities for innovations within the industry.
Tatari provides a TV and CTV advertisement data and analytics platform, helping clients to future-proof their advertisement campaigns through real-time data-driven approaches. The company achieves this by providing a dashboard for analyzing the success of campaigns, facilitating data-driven media buying, and managing on-demand CTV campaign changes, ultimately aiming to digitize the TV advertisement process.
Whilst it is undeniable that Tatari faces competition from providers of TV advertisement analytic platforms, media buying platforms, and other data-driven solutions, it has been smart to unify such tools into an all-in-one digital TV advertisement management dashboard. The company shows great potential to help clients future-proof the way they run TV ads, and has been busy expanding its product suite and licensing portfolio through 2022 and 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-16% employee growth in 12 months
Company
Company benefits
- Competitive salary
- Equity compensation
- 100% coverage for you and your dependents
- Unlimited PTO and sick days
- Snacks, drinks, and catered lunches (when it’s safe!)
- Team building events (when it’s safe!)
- $1000 annual continued education benefit
- $500 WFH reimbursement
- $125 pre-tax monthly stipend to spend on whatever you want
- Annual mental health awareness app reimbursement
- FSA and commuter benefits
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Philip Inghelbrecht
(CEO)President of TrueCar from 2008 to 2010, and Executive Chairman of Boomerang since 2020.
Mike Swinson
(Chief Data Scientist)Vice President of Risk Management for HSBC Card Services from 2006 to 2008. Experience as Vice President of Analytics and Chief Data Science Officer for TrueCar, Inc. from 2009 to 2017.
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