Growth Marketer, Kikoff

• 2+ years of experience demonstrating success in driving growth toward defined CAC/ROAS or volume targets, within set timelines and budgets or a strong track record in an analytical academic discipline or a structured, data-driven role
• Ability to define key marketing KPIs and break them down into their underlying drivers to understand and influence performance from first principles
• Ability to move fast and flexibly, juggling multiple projects with the trustworthiness to execute on schedule at high-velocity and attention-to-detail
• Strategic thinker able to break down and organize problems, assess opportunity areas, and develop big ideas and priorities to move the business forward
• Understanding of hypothesis-driven A/B, MVT, and incrementality testing with the ability to analyze test result data to tease out learnings and insights to inform future testing
• Understanding what makes an effective and strong direct response creative, with a framework to continually adjust and learn based on experimentation

Desirable

• We’re looking for an associate to join the team, try many parts of growth marketing, and grow into a future leader of the growth marketing team
• We’re looking for data-driven problem-solvers with a growth mindset, willing to stretch their comfort levels, deeply learn growth marketing, and move quickly with attention to detail to do big things
• You’ll learn to combine technical know-how, an analytical approach and the creativity to create great growth marketing campaigns
• As an associate, you’ll start by helping more senior team members run campaigns, develop creative, analyze tests and results as well as own your own campaigns and channels
• Growing the number of users who join our program at an efficient cost per acquisition by running campaigns across multiple digital and offline channels
• Define, drive, and measure KPIs for each campaign
• Continually design and execute AB tests to make the most effective campaigns
• Work cross-functionally to bring campaigns to life: working with designers, copywriters, product team, data analysts, and more
• Become a great growth marketer while getting broad exposure to many parts of marketing and building a company