Marketing Automation & Digital Experience Strategist, Workit Health
$73-88k
Substance use disorder treatment company
Open for applications
Substance use disorder treatment company
101-200 employees
Open for applications
$73-88k
101-200 employees
Company mission
To improve the lives of people who struggle with addiction by providing patient-centered, whole-person care that is effective and affordable.
Role
Who you are
- A strong candidate has experience in marketing automation (email/SMS/in-app messaging), analytics/reporting, and web design (WordPress), with a solid understanding of UX principles
- 3-5 years of experience in lifecycle marketing, marketing automation, or digital experience management
- Proven track record of developing and executing successful omnichannel marketing campaigns
- Experience designing and managing WordPress landing pages, with a strong understanding of UX best practices
- Strong background in email marketing, segmentation, personalization, and A/B testing
- Experience with Customer.io or similar marketing automation platforms
- Knowledge of Liquid language is a plus
- Excellent data analysis skills and experience working with marketing analytics tools (e.g., Google Analytics)
- Proficiency in Figma, Canva, Adobe Creative Suite, or similar design tools
- Strong project management and organizational skills
- Excellent communication and collaboration skills
- Passion for Workit Health’s mission and a deep understanding of the challenges and opportunities in addiction recovery marketing
Desirable
- Familiarity with API integrations and working with developers to connect marketing systems
- Experience with behavioral health, addiction recovery, or healthcare marketing
- Previous experience in a growth-stage company or mission-driven organization
What the job involves
- Reports to: VP of Marketing
- We’re looking for a Marketing Automation & Digital Experience Strategist to own and optimize our Customer.io platform while enhancing digital touchpoints through web design and user experience improvements. Reporting to the VP of Marketing, this role will develop, execute, and refine automated marketing campaigns that engage, convert, and retain members
- Own and manage Customer.io, setting up, testing, and optimizing lifecycle campaigns (email, SMS, in-app)
- Build and refine audience segmentation, triggers, and personalization to improve engagement
- Collaborate with marketing, product, and behavioral health teams to craft compelling messaging and automations
- Monitor performance metrics (open rates, CTRs, conversion rates) and optimize campaigns accordingly
- Design, build, and update WordPress landing pages to improve user engagement and conversion rates
- Optimize user flows and digital touchpoints to ensure a seamless experience across channels
- Collaborate with developers for more complex web updates or integrations
- Assist in designing marketing presentations, pitch decks, and internal reports
- Create and refine email and landing page templates to align with brand standards and optimize engagement
- Support light design work using tools like Figma, Canva, or Adobe Creative Suite
- Work with developers to troubleshoot and enhance automation workflows, integrations, and API connections
- Ensure data accuracy and seamless tracking between Customer.io, CRM, and analytics platforms
- Maintain documentation of automation processes and best practices
- Analyze campaign performance and member engagement, sharing insights with stakeholders
- Build dashboards or reports to track key lifecycle marketing KPIs
- A/B test messaging, subject lines, and workflows to improve outcomes
Our take
The increasing demand for telemedicine options has been met with a proactive response from Workit Health, positioned as the leading provider of virtual substance use disorder treatment. Through its mobile app, the company offers a range of services, including online therapy, medication-assisted treatment, psychiatric support, and primary care.
In 2022, the United States witnessed a staggering loss of 110,000 lives to overdose deaths, accentuating the shortcomings of an outdated healthcare system. Distinguished as a B-Corporation, Workit Health is committed to social impact and aims to address this crisis by democratizing access to addiction care through its app, ensuring inclusivity for anyone seeking assistance.
Funding injections have been strategically utilized to fuel the company's growth into new markets, with a clear objective of achieving national reach. Workit is on a mission to expand its primary and psychiatric care offerings, enabling a growing number of individuals to receive support in the privacy and comfort of their homes.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Oct 2021
$90m
SERIES C
Dec 2020
$12m
SERIES B
Total funding: $105.3m
Company benefits
- 3 weeks PTO and 1 week of sick leave (plus your birthday off!)
- Comprehensive health, dental, pharmacy, and vision insurance with options to fit your family's needs
- Company contributions to dependent premiums at higher than market rates (65%)
- 12 weeks paid Parental Leave after 1 year of employment (includes maternity, paternity, adoption, and all ways in which our people build modern families)
- 401k + matching
- Healthcare & dependent care Flexible Spending Accounts (FSA)
- Flexible schedules and flex-time work for all full-time and part-time employees
- Employee assistance program, complete with financial coaching and counseling sessions
- Professional development allowance for healthcare providers
- Opportunities for professional development and growth within the company
- Fully remote roles throughout the company
- Vibrant, employee-driven cultural initiatives including multiple ERG groups
Company HQ
Ann Arbor, MI
Leadership
Robin Ann McIntosh
(Co-Founder)Previously co-founded and acted as CEO for both SIREN and YogaBuddy. Also, experience as an Art Director for Wired Magazine.
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