Consumer Insight Director, Kantar
FMCG
Performance-related Sales Commission scheme
Data, insights and consulting company
Job no longer available
Data, insights and consulting company
1001+ employees
Job no longer available
Performance-related Sales Commission scheme
1001+ employees
Company mission
To inspire success in its clients' businesses, by bringing consumer and shopper insights to the heart of their decision-making process.
Role
Who you are
- Strong analytical skills with the ability to put together insightful and impactful presentations, skilfully combine data sources and support others in doing so
- Able to build and maintain fantastic client relationships, encouraging trust and confidence
- Commercially strong and able to spot sales opportunities and convert them
- Some line management experience and a desire to support individuals’ development and well-being with the ability to manage team workloads and anticipate client demands
- Confident and experienced presenter who is able to present to large groups of people
- Good attention to detail, strong organisation and time leadership skills
What the job involves
- As a Consumer Insight Director, you will support clients in turning purchase and consumption behaviour into competitive advantage through continuous monitoring, advanced analytics and delivering tailored solutions
- As global experts in shopper behaviour, we work in partnership with brands to help them make the right strategic decisions
- Our FMCG team have long-standing relationships with the biggest global manufacturers in the industry
- As part of a close-knit team owning one of those relationships, you will be at the focal point for managing all types of requests with fantastic opportunities to discover and lead new strategic projects and build rich relationships across the client business
- You’ll work with a broader team of insight experts, as well as building close relationships with senior stakeholders within your client, becoming a trusted advisor and having a genuine opportunity to influence their strategic direction
- Clients: As the senior contact, you'll set an example to the team by contributing to client relationships, ensuring the highest level of client servicing and account planning to build senior networks across our client base
- Our stretching growth aspirations match the profile of our client base and the role will be tasked with gaining incremental spend from your client portfolio through astute opportunity identification
- Insight: Producing and communicating high-quality insight. Deliver best in class presentations to senior audiences potentially integrating data combined with market knowledge to drive true consumer insight
- Team: Nurturing and developing analytical and client service skills of your team. You will also be required to use your experience to coach/mentor other junior team members, playing a pivotal role in reinforcing the strong culture within the broader team
- Revenue: Responsibility for driving growth across your client portfolio. Our stretching growth aspirations match the profile of our client base and proactive revenue planning will be a core element in meeting and exceeding the ambitious targets we are striving for
- New Business: Act as a key senior partner with our in-house new business team. Identifying key prospects, generating engagement across the team, landing project deliveries and having an individual impact on the success of a hugely important part of our growth strategy
- Service development: Contributing ideas for improving our service and proactively leading initiatives that will enable us to hit the milestones in our growth plan, communicating with key internal stakeholders and clients as necessary
Salary benchmarks
Our take
Since its founding in 1992, Kantar has grown into the world's leading data insights company, specialising in data analysis and brand consulting. It is operating in 90 markets and manages over 2 billion data profiles in almost every industry, from automotive to telecoms. The company is trusted by numerous governments and major brands such as Google, Facebook and Alibaba to provide deep insights into the data they hold.
Kantar's size and reach has so far protected it from competition in the market research space. However, in recent years its capabilities has come under increasing pressure from more agile tech companies like ProQuo AI. Kantar has responded with a shakeup of its leadership team and refocused its future investment priorities, aiming to develop its technology base to compete with newer rivals.
This approach has so far worked well for Kantar. Its link AI tool, developed as part of this move, is able to predict a video's market success using an AI model based on millions of human interactions. This has been rolled out globally to over 100 of Kantar's clients, leading to a 30% rise in return on investment. Moving forward Kantar will continue to adopt new technology and consolidate its business activities to further increase its share of an extremely competitive market.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
London, UK
Articles
Leadership
Chris Jansen
(CEO, not founder)Previously the CEO of Cognita. Before that led the Automobile Association to a stock market flotation and was in leadership and board roles at both British Gas and British Airways.
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