Paid Social Manager, Charlotte Tilbury
Makeup, skin care & beauty collection
Open for applications
Makeup, skin care & beauty collection
1001+ employees
Open for applications
1001+ employees
Company mission
To empower everybody in the world to be the most beautiful version of themselves.
Role
Who you are
- You will thrive in fast paced environment, making changes based on insights working with trade and organic social teams
- The role will be suitable for individuals who thrive in a fast-paced, dynamic, multi-tasking, and entrepreneurial environment
- Extensive hands-on experience in Paid Social, preferably with a high-growth company, agency or premium brand
- Proven track record of delivering successful paid social campaigns and achieving key performance metrics (e.g., ROAS, CTR, CPA)
- Strong understanding of paid social principles, best practices, and industry trends
- Proficiency in managing and planning campaigns across various paid social platforms, including but not limited to Meta, TikTok, Snapchat and Pinterest
- A flexible self-starter with a can-do attitude, willing to go the extra mile to deliver results
- Excellent communication skills, and the ability to translate complex channel level observations into actionable insights
- Strong experience driving the creative/content briefing process
- Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
- Proficient in Google Analytics and Tag Manager
- Experience running DR campaigns driving sales/ ROAS is a must
- Experience in social commerce and live shopping is a strong plus
- Ability to perform under pressure, tolerance for ambiguity, and readiness to adapt to changing priorities dynamically
- Desired experience with marketing partners, such as Smartly
What the job involves
- We are looking for a data driven, passionate social first superstar to join Team Digital as our Paid Social Manager
- You will play a key role in driving results across our paid social channels
- You will be responsible for driving and optimising performance across Meta, TikTok and Snapchat towards set KPIs working in close collaboration with wider teams to ensure all trade priorities are met
- You will contribute to and execute the strategy for the channel in collaboration with Head of Biddable and Performance and oversee a team of specialists on different levels
- You will report into Head of Biddable and Performance whilst managing a team of 3
- Contribute to and execute paid social strategies aligned with company goals and objectives
- Together with the team manage all aspects of paid social campaigns, including campaign setup, optimisation, monitoring, daily and weekly reports, and performance analysis
- Lead data analysis and reporting to track performance against benchmark and proactively recommend changes based on results
- In collaboration with Head of Biddable and Performance drive creative development and optimization for paid social media activations and ensure channel best practice are kept when creative paid social assets are created
- Drive innovation, experimentation and test and learn roadmap for paid social initiatives
- Manage the budget to set targets
- Provide guidance, direction and development for team members
- Collaborate with wider teams, including but not limited to ECommerce, Content, Creative, Customer Insights and Loyalty/CRM
- Champion full funnel thinking and ensure the paid social strategy and performance delivers towards the brand and commercial objectives
- Stay abreast of industry trends, best practices, and platform updates related to paid social
Salary benchmarks
Our take
Charlotte Tilbury has carved a niche in the cosmetics industry with its commitment to quality, buoyed by celebrity endorsements and a fondness for innovation. Founder Charlotte's strong personal brand has propelled the company's rapid ascent, while its embrace of cutting-edge technologies like augmented and virtual reality has unlocked avenues unexplored by traditional cosmetic brands.
The acquisition of Charlotte Tilbury by the fashion and beauty conglomerate, Puig, in 2020 marked a significant turning point, catalysing global expansion efforts and venturing into an emerging digital landscape like the Metaverse. Leveraging AI-based marketing solutions, the company has witnessed a remarkable 60% increase in conversion rates for its acquisition campaigns, highlighting its adeptness at staying ahead in the dynamic beauty market.
Charlotte Tilbury was acquired by Fashion and beauty conglomerate, Puig, in 2020. Since then, the company has been driving global growth and expanding into new digital frontiers (i.e. the Metaverse). Its use of AI-based marketing solutions has resulted in a 60% conversion rate increase in its acquisition campaigns. Charlotte Tilbury is well set to see consistent market growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
25% employee growth in 12 months
Company
Company benefits
- Generous staff discount
- Generous product gifting
- 25 days holiday plus bank holidays
- Hybrid, flexible working
- Dog friendly office on Monday and Fridays
- Access to Tilbury Treats - discounts on everything from gym memberships to cinema tickets
- Other fabulous benefits such as life assurance, birthdays off work and pension contribution
Company HQ
London, UK
Articles
Leadership
Charlotte Tilbury
(Founder)Spent 20 years in the fashion and beauty industry as a Creative Consultant for the top beauty brands worldwide. Was the most sought-after make-up artist in the world when she founded this company.
Demetra Pinsent
(CEO, not founder)Former Partner at McKinsey & Company. Received their M. Phil from the University of Oxford and a BA in Social Studies from Harvard University.
People progressing
Joined as Customer Service Manager in the early stages of the company, was promoted to website coordinator after 10 months, and is now Head of Digital Content.
Joined as a Junior-level producer in January 2017. She was promoted three times in 5 years, most recently to Creative Production & Project Management Director.
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