Senior Product Marketing Manager, Deepki
€62-65k
3+ days a week in office
Sustainability intelligence for real estate
Posted today
Sustainability intelligence for real estate
201-500 employees
Posted today
€62-65k
3+ days a week in office
201-500 employees
Company mission
To support real estate players in their transition towards net zero.
Role
Who you are
- 6+ years in B2B SaaS Product Marketing: Proven track record in PMM or GTM roles within high-growth tech environments, with deep experience supporting complex, multi-stakeholder enterprise sales cycles
- Product Positioning & Narrative Mastery: Creative problem solver with the ability to translate complex SaaS capabilities into simple, high-converting product positioning, messaging frameworks, and sales narratives
- GTM Strategy & ABM Alignment: Deep, hands-on experience orchestrating GTM launches and architecting targeted ABM programs that directly drive enterprise pipeline and revenue growth
- AI-Integrated PMM Ecosystems: Goes beyond basic AI usage; skilled in building AI-enhanced PMM workflows to scale content personalization, automate market research, and streamline GTM execution
- Sales Enablement & Cross-Functional Influence: Acts as the strategic bridge between Product, Sales, Delivery, and Marketing—equipping revenue teams with pitch decks, competitive assets, and product training that close deals
- Data-Driven Performance Mindset: Hands-on experience with Wordpress, Salesforce, HubSpot, and AI tools. Highly analytical approach to tracking product adoption, attribution, and marketing ROI
- Mission & Sector Affinity: Genuine passion for data-driven real estate decarbonization and net-zero technology; prior background in proptech, real estate investment, or finance is a strong plus
What the job involves
- We are looking for a visionary, AI-savvy Senior Product Marketing Manager with a "customer-first" mindset to serve as the agile bridge between Product and Sales.
- You will architect our expansion across new segments and geographies, translating complex innovations into narratives that help sales win, all while championing a refined design aesthetic and strong market presence
- This role is central to our transition into an AI-powered marketing engine, using AI-driven insights and enhanced processes to sharpen regional impact, automate workflows, and drive growth
- Strategic Positioning & Messaging: Partner cross-functionally with Product, Delivery, Sales and Marketing to craft differentiated positioning frameworks and value propositions. Localize complex sustainability, and financial tech capabilities into sharp, compelling narratives tailored to enterprise real estate stakeholders
- Sales Enablement & Revenue Readiness: Co create and execute with the sales enablement team end-to-end sales enablement programs that empower ADRs, AEs, KAMs, Solution Engineers and partner channels. Train revenue teams on buyer pain points, target use cases, demo narratives, and value metrics to accelerate sales velocity and raise win rates
- Design-Forward Collateral & Internal Tools: Architect a suite of high-converting external assets (pitch decks, product sheets, case studies) and internal enablement tools (battlecards, ROI calculators). Ensure all customer-facing collateral maintains a premium, design-forward aesthetic while guiding teams on optimal timing and usage across the sales cycle
- GTM Strategy & Release Orchestration: Lead integrated Go-To-Market strategies for all platform capabilities, products, and feature updates. Align execution with quarterly release cycles, orchestrating multi-channel launch campaigns, targeted ABM initiatives, and cross-functional release alignment
- Omnichannel Content & Digital Experience: Architect and orchestrate holistic content roadmaps through integrated cross-functional collaboration, driving high-impact marketing campaigns. Direct our web ecosystem alongside specialized agencies, utilizing AI-enhanced workflows to maintain razor-sharp product narratives, optimize conversion journeys, and ensure every digital touchpoint projects a premium, design-forward brand identity
- AI-Powered Market & Buyer Intelligence: Serve as the definitive internal authority on enterprise buyer personas, purchasing behavior, and key buying criteria. Utilize AI-driven intelligence tools to monitor market dynamics, regulatory changes, and account signals, feeding actionable insights back into Product and Sales
- Competitive Strategy & Playbooks: Continuously analyze the competitive landscape, feature differentiation, and market positioning. Develop actionable competitive battlecards and objection-handling guides that equip sales teams to win deals
- Product Thought Leadership & Industry Voice: Position Deepki as the definitive sustainability intelligence platform by converting technical capabilities into inspiring market narratives. Represent the company as a key subject matter expert through digital events, whitepapers, and published content
- Value-Based Pricing & Packaging: Collaborate closely with Product Management, Finance, and Sales leadership to continuously optimize pricing models and module packaging. Ensure pricing structures reflect delivered business value, protect margins, and drive account expansion across key market segments
Application process
- Recruiter interview - 45 min
- Hiring Manager interview - 45 min
- Panel interview for cross functional alignment (with Sales, Delivery & Marketing leaders) - 1h
- Final interview with the CMO - 45 min
Our take
The French-based data intelligence platform, Deepki, allows clients to collect and analyse Environmental, Social and Governance data. It also helps them to actually use this data and insights to guide them towards reaching net zero carbon emissions.
The real estate sector is responsible for approximately 40% of the Earth’s carbon emissions; hence Deepki’s market space is both appealing for brands and urgent for the planet. The company stands out for combining its SaaS platform with in-depth real estate expertise to support clients from data collection through to strategy and implementation.
The company has seen good funding in the past which it has invested in widening its impact to support more asset owners. Part of this has been accelerated international deployment, which has seen Deepki cultivate a presence in over 60 countries. Most recently, the company acquired real estate energy management solutions provider, Sobre Engerie, further strengthening its expertise in building performance optimisation and deepening its footprint in the European market,.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
75% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2022
$173.2m
SERIES C
Jun 2019
$9.3m
EARLY VC
Total funding: $184.9m
Company HQ
Folie-Méricourt, Paris, France
Leadership
Vincent Bryant
(Co-Founder & CEO)Previously served as Director for Cap Digital, Energy Efficiency Director for Cofely Ineo, Cofely Endel and GDF SUEZ Energy Services, and as Utilities Business Manager for M&C Energy Group.
Prior to joining Deepki in 2016, Jean-Philippe was a Lead Developer and Agile Coach at target2Sell. He also spent 6 years at Orange Business Services at an Agile IT Engineer.
Frédéric Chabrol
(CFO)Prior to joining Deepki in 2022, Frédéric was a VP of Finance and a Group Finance Director at Swile. He also worked in Financial Managerial roles at Digit RE Group, Mazars, and EXCO PARIS ACE.
Emmanuelle Nello
(CPO)Prior to joining Deepki in 2023, Emmanuelle was CPO at Excelya, VP of Peoplee, EMEA at Ivalua and Global HR Director at InfoVista.
Phill Oliver
(CCO)Prior to joining Deepki in 2022, Phill was a Chief Business Development Officer at Excell Group. He also spent 4 years at FluidOne as a Sales and Marketing Director.
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