Marketing Automation Specialist, AssetWatch

Salary not provided

Plus stock options

HTML

Salesforce

Hubspot

Marketo

Pardot

Eloqua

Junior, Mid and Senior level

Remote from US

Remote monitoring for proactive maintenance

Be an early applicant

Remote monitoring for proactive maintenance

101-200 employees

B2BArtificial IntelligenceDeep TechInternet of ThingsSaaSAutomation

Be an early applicant

Salary not provided

Plus stock options

HTML

Salesforce

Hubspot

Marketo

Pardot

Eloqua

Junior, Mid and Senior level

Remote from US

101-200 employees

B2BArtificial IntelligenceDeep TechInternet of ThingsSaaSAutomation

Company mission

To build the leading proactive maintenance platform for industrial organizations around the world.

Job

Company

Role

Who you are

If you're someone who lives for data, loves building systems that run like clockwork, and gets a thrill from seeing the right message hit the right inbox at the right time—you’re going to fit right in
2–5 years of hands-on experience with marketing automation tools (e.g., HubSpot, Pardot, Marketo, Eloqua, etc.)
A knack for solving problems with smart workflows, not manual work
Familiarity with CRM platforms (Salesforce preferred)
You’re highly organized, detail-oriented, and comfortable keeping multiple initiatives on track in a fast-paced environment
Strong analytics skills—you don’t just report metrics, you find stories in the data
A solid understanding of the full lead lifecycle and what makes a campaign click
Experience working closely with marketing, sales, ops, and product teams
Comfortable navigating a variety of marketing and sales tools—and quick to pick up new ones when the stack evolves
Bonus points if you can write a little HTML or have marketing platform certifications

What the job involves

We move fast, think big, and care deeply about what we’re building—and we’re looking for a Marketing Automation Specialist to help us scale smarter
In this role, you will be responsible for data management, segmentation, and designing, building, optimizing and analyzing automated marketing campaigns that drive engagement, nurture leads, and support revenue growth
Own and operate our marketing automation platform—Hubspot
Build, test, and launch automated campaigns across email, web, and more
Create lead nurturing workflows, segmentation strategies, and scoring models to support initiatives across all lifecycle stages
Collaborate with content, design, product, and sales to align messaging and goals
Track performance metrics, run A/B tests, and optimize campaigns based on real data
Build out reports and dashboards for the marketing team in Hubspot to create more visibility into the different marketing channels performance
Work with system admins to keep our CRM (Salesforce) in sync and clean so sales always has what they need
Stay on top of data privacy laws (GDPR, CAN-SPAM) and make sure we’re always in the clear
Continuously optimize workflows to improve engagement, conversion rates, and ROI
Provide training and support for team members on email, automation, campaign best practices and tools
Work closely with the Marketing Operations Manager and RevOps team on implementing new tools

Our take

Across the manufacturing industry, lost production time equates to over $1 trillion of lost revenue each year. Much of this is due to foreseeable errors in machinery, many of which could have been fixed before they broke. AssetWatch, previously known as Nikola Labs, works with manufacturing companies to reduce unplanned downtime in their machinery and technology.

Focused on discovering machinery faults before it is too late, the company's wireless vibration sensors connect to a team of certified vibration experts who leverage machine learning to analyse the data. Hence, its prescriptive and predictive maintenance alerts signal potential faults before failure occurs, thus reducing potential downtime from these machinery faults.

With a wide range of solutions spanning software to IoT, AssetWatch appeals to everyone from factory managers to leadership teams - giving everyone a comprehensive overview of manufacturing health. The company has enjoyed significant funding and growth since its founding in 2014, and is planning to continue expanding and scaling up the business.

Kirsty

Company Specialist at Welcome to the Jungle

Company

Funding (last 2 of 9 rounds)

Apr 2025

$75m

SERIES C

May 2024

$38m

SERIES B

Total funding: $150.7m

Company benefits

Equity options
Flexible work schedule
Full benefits and 401K + 401K Match
Opportunity to make a real impact every day
Unlimited PTO

Company HQ

Westerville, OH

Leadership

Will Zell

(Executive Chairman)

Previously CEO of AssetWatch. Currently Founding Partner of Ohio Angel Collective, Founder of Vessel, and is on the Advisory Board for IKOVE Venture Partners.

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