Account Based Marketing Manager, Tipalti
ABM
CA$90.4-113k
+ Stock options + Target bonus is 10% of base salary
AI-powered platform for finance automation
Be an early applicant
AI-powered platform for finance automation
1001+ employees
Be an early applicant
CA$90.4-113k
+ Stock options + Target bonus is 10% of base salary
1001+ employees
Company mission
To make it as easy as possible for employees and suppliers to collaborate with finance.
Role
Who you are
- 4+ years of experience in B2B marketing, preferably in ABM, Demand Generation, and or related experience
- Proven ability to translate complex intent signals and engagement data into a cohesive territory plan
- Experience managing relationships with Sales leadership and defending strategic choices with data
- Experience working in a fast-paced environment, ideally enterprise software and/or B2B SaaS
- Experience collaborating with and delivering account-specific programs to Sales
- Experience in orchestrating GTM tactics across multiple Sales and Marketing teams that deploy in a multitude of channels
- Experience in synthesizing complex data and information from multiple sources, distill it down to critical insights, and convey the message in a simple manner
- Impeccable attention to detail
- Strong project management skills and ability to complete projects on time
- Experience maximizing both Marketing (%CTR, Leads, CPA, etc.) and Sales business KPIs (Opportunities, Pipeline, Closed/Won, etc.)
- Knowledge of marketing tools, processes, and workflows to execute ABM campaigns - CRM experience, Marketing automation, ABM software (Salesforce/HubSpot, Outreach, Postal/Gifting Platforms, 6Sense/Demandase, LinkedIn)
- Bachelor’s degree in a related field or equivalent relevant experience required
What the job involves
- Tipalti is looking for an innovative Account Based Marketing (ABM) Marketing Manager to join our Demand Generation team!
- You are a self-starter who leads campaign strategy and development, proactively collaborates with Sales and other Marketing functions, and independently takes ownership of their territory. You will act as a consultant to Sales leadership, using data to prioritize resources and drive pipeline velocity
- Launch 1:1, 1:Few, and 1:Many ABM campaigns with hyper-personalization
- Partner with Sales Managers to co-create patch-specific strategies, utilizing data to be proactive in account selection and messaging
- Develop campaigns from scratch, which include account intelligence, developing account-specific messaging, asset creation, landing page development, and launching across multiple channels (email, LinkedIn, programmatic, social, etc.)
- Own the Intent Signal feedback loop by analyzing 3rd-party intent on 6Sense and 1:1 engagement data to pivot strategies in real-time
- Manage territory-specific budgets and projects independently, optimizing spend across multiple channels based on performance
- Leverage data across multiple platforms to develop analyses that empower teams across the business to work smarter
- Use predictive analytics and AI-driven insights to identify at-risk pipeline and suggest corrective ABM plays
- Create new content that is unique to the ABM go-to market
- Work in collaboration with Digital, Field, Product, Content, Creative, and Integrated Marketing teams to develop 360 campaigns, while creating ABM-specific initiatives for target accounts
- Take ownership of a part of the ABM tech stack and drive optimizations that contribute towards successful account-specific initiatives
- Track and analyze results and continually refine for optimal return on investment
Our take
Digital finance innovations across the last decade have dramatically changed how financial operations are conducted, with businesses managing their payables workloads digitally. Despite such innovations, many workflows are still conducted manually, leading to time-consuming, repetitive and inefficient workflows.
Tipalti provides a global payments, accounts payable and purchase order automation platform, with tools for each area to reduce manual workflows and optimize operations. The platform’s functionalities are designed to be flexible for the scaling of growing businesses, helping to optimize financial visibility, efficiency and control without the need for business infrastructure changes.
Whilst individual platforms exist for these functions, Tipalti has recognized that businesses do not want to juggle fragmented software solutions inefficiently, and delivers everything in one place. It continues to develop its offering, with a recent influx of funding supporting the incorporation of agentic artificial intelligence capabilities.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2023
$150m
GROWTH EQUITY VC
Dec 2021
$270m
SERIES F
Total funding: $766m
Company benefits
- Hybrid work model
- Equity packages
- Company events
- Collaborative work spaces
- Opportunities for professional growth
- Inclusive community
- Global opportunities and exposure
- Authentic colleagues
- Autonomy
Company HQ
Town Center, Foster City, CA
Leadership
Chen Amit
(Founder & CEO)General Manager of ECI Telecom from 1998 to 2000. Experience as CEO of Atrica.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 21 more jobs at Tipalti