Director of Partner Marketing, Melio
$182-205k
Cash flow platform for small businesses
Job no longer available
Cash flow platform for small businesses
501-1000 employees
Job no longer available
$182-205k
501-1000 employees
Company mission
To keep small business in business.
Role
Who you are
- 8+ years of experience in Partner marking, Channel marketing or a similar role
- Strong understand of B2B marketing principles and strategies
- Experience in developing and executing marketing programs and campaigns
- Exceptional communication and interpersonal skills to engage and collaborate with partners and executive leadership at Melio
- Analytical mindset with the ability to leverage data for decision-making and optimization
- Strong project management skills with the ability to manage multiple priorities and meet tight deadlines
- Bachelor’s degree in Marketing, Business Administration or a related field
Desirable
- Knowledge of the partner ecosystem
- Experience working with fintech, startups or software companies in a marketing capacity
- MBA in Marketing, Business Administration or a related field
What the job involves
- Develop Partner Marketing Strategy
- Define the overall partner marketing strategy, objectives, and goals
- Identify key target segments and verticals for partner marketing initiatives
- Conduct market research to understand partner needs and preferences
- Collaborate with partners to develop joint value propositions and messaging
- Oversee Partner Marketing Programs
- Help the marketing team to develop and execute comprehensive marketing programs to partner joint GTM efforts
- Make sure the marketing team conducts regular partner communication and updates to keep them informed about marketing initiatives, campaigns, and industry trends
- Measure and Analyze Performance:
- Collaborate with product and growth teams to establish key performance indicators (KPIs) for partner marketing efforts and regularly monitor and report on performance, analyze campaign results metrics to optimize marketing strategies and tactics
- Provide insights and recommendations based on data analysis to improve partner marketing effectiveness
- Build and Maintain Partner Relationships:
- Collaborate with the business development team to onboard new partners, ensuring alignment with our strategic objectives
- Foster strong relationships with partners through regular communication, joint planning, and business reviews
- Seek opportunities for co-marketing activities and strategic alliances to expand the partner ecosystem
- Work with senior leadership and keep them informed
Our take
Small businesses face considerable inflexibility in how and when they pay for goods and services. Indeed, ACH payments or checks from customers are usually their only payment rails with absolutely zero flexibility to pay over time. In response, Melio delivers a B2B payments platform that allows every business owner to manage their invoices easily and effectively, giving them the flexibility to pay in exactly the way they want.
The take-up has been tremendous, fuelled in part by the recent accelerated adoption of digital solutions. The company's biggest threat is competition from other fintechs, though while many of its contemporaries serve larger "small" businesses, Melio caters to truly tiny establishments - of which there are millions in the US and hence a huge potential market.
Over the years, Melio has focussed on expanding its capabilities. It launched a mobile app to allow users to track their payments wherever they are, as well as a tool to help small businesses pay over time. It has also raised considerable funding and boasts a ten-fold increase in revenue between 2021 and 2024.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2024
$150m
SERIES E
Sep 2021
$250m
SERIES D
Total funding: $654m
Company benefits
- 100% health insurance coverage on selected plans (medical/dental/vision)
- 401K matching
- Equity
- Flexible PTO
- Weekly lunch perks
- Plenty of fun team activities
- Extensive career growth and development opportunities
Company HQ
Midtown Manhattan, New York, NY
Leadership
Matan Bar
(Co-Founder & CEO)Former Director of Global P2P payments at Paypal. Previously Head of Product at eBay in Israel. Co-founded The Gifts Project, an online group payments platform acquired by eBay.
Ilan Atias
(Co-Founder & CTO)Previously VP of R&D of Maritime Analytics firm, Windward. Was also Director of Software Engineering at PrimeSense.
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