Product Marketing Lead, Built Technologies
$135-165k
+ Equity
Cloud-based construction lending software
Be an early applicant
Cloud-based construction lending software
201-500 employees
Be an early applicant
$135-165k
+ Equity
201-500 employees
Company mission
To improve outcomes for those building and managing the world around us.
Role
Who you are
- We are seeking an experienced and dynamic Product Marketing Lead to drive the go-to-market strategies and positioning for our B2B SaaS solutions
- This role requires a strategic thinker with strong communication skills, a deep understanding of B2B marketing, and a proven track record in product marketing
- Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus
- 7+ years of experience in product marketing
- Exceptional written and verbal communication skills
- Proven ability to craft compelling narratives and deliver impactful presentations
- Ability to work cross-functionally in a fast-paced, collaborative environment
- Strategic mindset with the ability to think long-term while managing day-to-day tasks
- Strong project management and organizational skills
- Passion for understanding customer needs and translating them into actionable insights
- Self-starter with a proactive approach to problem-solving
What the job involves
- In this role, you will bridge the gap between our product, sales, and marketing teams, ensuring our products are well-positioned in the market and resonate with our target audience
- Develop and execute go-to-market strategies for new and existing products
- Collaborate with product leadership to ensure market readiness and alignment with company objectives
- Craft compelling product positioning and messaging that articulates value propositions for target personas
- Differentiate our solutions in a competitive landscape
- Conduct market research to understand industry trends, customer needs, and competitor offerings
- Use data-driven insights to identify opportunities and refine marketing strategies
- Create sales collateral, presentations, case studies, and training materials to equip the sales team with tools to close deals
- Develop and maintain a knowledge base for sales teams to leverage during customer interactions
- Partner with the demand generation team to develop campaigns that drive lead acquisition and customer engagement
- Align product marketing efforts with broader marketing initiatives to ensure cohesive messaging
- Work closely with customer success teams to identify and promote customer success stories
- Leverage testimonials, case studies, and reviews to build trust and credibility
- Act as a key liaison between marketing, product management, and sales teams
- Foster alignment across departments to ensure consistent execution of strategies
- Track and analyze the performance of product marketing initiatives
- Continuously refine strategies based on performance data and feedback
Our take
Construction is one of the world's biggest industries, and one of the least digitized. Built is setting out to change this by offering construction companies a cloud-based finance platform.
Built was founded in 2014, and its solutions improve the flow of capital between all stakeholders in the construction ecosystem, including contractors and property developers. Further funding has pushed Built's valuation up to $1 billion, which is testament to industry confidence in its product.
More and more fintechs are looking to the construction industry, eager to exploit the gap in the market. However, Built has already established itself as a market leader, and its unicorn valuation has helped set it apart.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jul 2022
$23.6m
LATE VC
Sep 2021
$125m
SERIES D
Total funding: $281.7m
Company benefits
- Uncapped paid time off in addition to 6 company holidays and 6 ‘lite’ holidays
- Comprehensive healthcare package offerings to choose from for you and your family
- Bonus and equity program
- Learning grants
- Flexible working hours and hybrid work options
- Volunteering opportunities
Company values
- Be a Team Player: Our best success comes when our team is passionate about the work they do and the results they deliver. We’re a passionate team in love with the problem, not the solution. We celebrate victories, learn from our mistakes, and strive for humility in everything
- Put People First: We serve our team and clients by putting them first. This means setting people up for success, being thoughtful in our communication, and working hard to build honest relationships
- Work with Passion: We believe the best teams are made up of hard workers who solve the right problems at the right time. Through collaboration, we follow through on our commitments, have each other’s backs, and have a good time doing it
Company HQ
Nashville, TN
Articles
Leadership
Chase Gilbert
(Co-Founder & CEO)Co-founded Built in 2014.
Andrew Sohr
(Co-Founder)Also co-founded Built in 2014.
Share this job
View 1 more job at Built Technologies