Senior Product Marketing Manager, Altura
+ Stock Appreciation Rights
Bid management software for suppliers
Be an early applicant
Bid management software for suppliers
21-100 employees
Be an early applicant
+ Stock Appreciation Rights
21-100 employees
Company mission
To make bid management more efficient.
Role
Who you are
- 5+ years proven marketing experience in (3 + in product marketing) within a rapid growth B2B company
- Experience in selling to enterprise
- Crazy good copywriting skills
- Ability to effectively position and message products to target audiences
- Experience with go-to-market strategies, product launch planning
- Launching in the UK market or other EU markets is a bonus
- Great analytical skills
- Knowing when to be strategic, tactical and roll up your sleeves to just get the work done
- Like to be creative and not afraid to think outside the box to get Altura on the map
- Based in the Netherlands, Fluent in English, Dutch is a plus
What the job involves
- Help build our product marketing department
- As a senior product marketer (5+ years experience and enterprise focus) at Altura, you will own all product marketing and make the bridge between product and all our marketing efforts
- You will ensure our target audience knows precisely what Altura does for them
- We are looking for a Sr. Product Marketer to join our AI-B2B SaaS startup going scaleup
- You will have a critical strategic role in providing the right positioning and messaging to our audience
- We have laid the foundations for our product marketing in the Netherlands, but we are ready to grow it to an established level. So, Sales, CS, and marketing all tell the same story
- You’ll own our product launches, product positioning, website, and enablement materials for sales and our partners
- Our marketing approach - we grow via a sales-led model using an ABM model to attract mid-market and Enterprise deals
- Our goals as a marketing team are pipeline creation and revenue increase. These goals are at the forefront of everything we do (in-house events, content downloads, email campaigns, and more)
- Discover the right value propositions and messaging for our product modules in existing and new opening markets
- Lead product launches and create customer marketing campaigns with social proof
- Optimise and build out the website for more conversions and better messaging
- Create ICP content like reports and enable sales and customer success with the right messaging, enablement and decks
Our take
Nowadays, procurement processes require increasingly complex documentation, and the bidding process can be very repetitive. This wastes the time of teams that must re-enter the same information for every new proposal - which is what Altura hopes to address.
Altura enables teams to scrape data analysis and insights from pre-existing bids and proposals and use this information in the management of future bids. Ultimately, this means that teams can focus on strategy and highlighting value as opposed to the manual tasks of preparing a bid, as well as inform from past failure and success.
Process automation for companies isn’t exactly a new idea, but Altura’s focus on procurement processes gives them an attractive market niche. It’s early days for the company, but it already has European clients across a variety of industries and is using its early-stage funding to fine-tune its product and bring on new hires.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Mar 2024
$3.2m
SEED
Mar 2022
$0.6m
ANGEL
Total funding: $3.8m
Company benefits
- Virtual Stock Units (VSU) 💸
- 26 vacation days 🏖️
- Hybrid way of working 🏡💻
- Flexibility - want to have the Friday afternoon off and work on Sunday? As long as results are met 🔄
- Fun - tear at the go-kart track or bowl your colleagues out during the monthly company outing and join the biweekly company lunch 🏎️🍽
- Work together in a close-knit young and international team 👫
- Budget to develop and spent it on courses you want 💡
- NS Business Card 🚆
- Macbook 💻
- Office in Amsterdam and next to Utrecht Central 🏢
Company HQ
De Weteringschans, Amsterdam, Netherlands
Articles
Leadership
Matthijs Huiskamp
(CEO)Previously co-founded Brainstorm Group, as well as founding Luvix and MakelaarSucces.
Jordi van der Hek
(Partner)Previously co-founded Re: Software and BrainstormGroup. Was also Technical Director of Digitaal Informatieplatform Podiumkunsten, and was a Software Engineer at Startup Studio Nescio.
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