Manager of Marketing Analytics, Warner Bros Discovery
Office located in Chiswick Park, London
Entertainment company
Be an early applicant
Entertainment company
1001+ employees
Be an early applicant
Office located in Chiswick Park, London
1001+ employees
Company mission
To take the world’s greatest possibilities and make them a reality - creating impact, inspiring imagination, and building connections.
Role
Who you are
- Solid experience in marketing analytics, with a particular focus on media metrics (paid & organic), in an agency environment or entertainment company
- Past success establishing measurement frameworks for campaigns across various paid media channels (paid social, search, display), as well as owned channels
- Experience with data visualization and building a reporting measurement framework; familiarity with Looker a plus
- People management experience
- Advanced user of digital and advertising technologies, such as Google Marketing Platform, Google Ad Manager, Social Ad Managers, MMPs(Apps Flyer) and Site Analytics tools (GA4)
- Strong technical skills are required, including experience with Excel & SQL (LookML a plus)
- Understanding of the digital media ecosystem and subscription business model to execute a best-in-class growth media strategy
- Strong analytical skills are required, including the ability to analyze raw data and draw conclusions,
What the job involves
- The Manager of Marketing Analytics (Subscriber Growth & Media) will be responsible for enabling marketing effectiveness reporting and insights to all marketing teams supporting the newly launched platform. Reporting is global and utilized by domestic and international stakeholders alike. This individual will be an experienced analytics professional who is truly passionate about marketing and data and can be an active team player driving top results
- Coordinating closely with cross functional data teams (i.e., analytics engineering, marketing technology, data science) as well as marketing teams to determine reporting/measurement frameworks which ultimately enable our dashboard development and deeper insights
- Creating actionable reporting from user-level behavior data and multiple data sources, including information from data science, product, and media measurement platforms
- Be responsible for collecting reporting/analysis requirements, working with the engineering team to ensure proper data flows, and partnering with media teams to provide clear strategic recommendations to drive incremental results for the platform
- Executing analytics projects end-to-end, from definition through findings and recommendations to stakeholders
Salary benchmarks
Our take
Warner Bros Discovery (WBD) is an entertainment company formed from the 2022 merger of Warner Bros and Discovery. It is a leader in the creation, production, distribution, licensing, and marketing of content, with Warner Bros alone boasting a huge library – more than 100,000 hours of programming – before the companies were joined. WBD’s portfolio includes Discovery Channel, Warner Bros. Entertainment, Discovery+, HBO Max, and franchises like “Batman” and “Harry Potter”.
Both of the company’s previous businesses have operated throughout the digitisation of the media space. David Zaslav, CEO of WBD, headed Discovery during its expansion into digital media, to make it a “content company” over a “cable company”. The recent focus for Warner Bros has been on next-gen distribution efforts, expanding the availability of its content across platforms and devices to reach the modern viewer. The new company has plans to migrate to one tech stack, which will require extensive retooling, as well as exploring cost-saving automation opportunities for its operations.
Since the merger, the new giant that is Warner Bros Discovery has had a shaky start, forcing the company to wind down operations and cut back on content, which included the very public scrapping of the “Batgirl” movie. However, it now seems the company may have been ahead of the curve, as a wider trend of cutbacks has been seen from peers in the space. This early move, combined with a hyper-focus on cash generation, seeks to establish WBD as an outperformer in an industry on the downturn.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company values
- Act as One Team: Trust each other, succeed together, and growth together
- Create What's Next: Be curious, innovate, and focus on the future
- Empower Storytelling: Put creators, consumers and partners at the center, and share extraordinary stories
- Champion Inclusion: Empower others, have courage, and pursue equity
- Dream It & Own It: Advocate the mission, ove with speed, and drive results
Company HQ
Midtown Manhattan, New York, NY
Articles
Leadership
David Zaslav
(CEO, not founder)Spent 17 years at NBCUniversal including as President of NBC Cable LLC and NBC Media LLC.
Share this job
View 16 more jobs at Warner Bros Discovery