Public Relations Specialist, VidMob
$120-130k
+ Equity
Creative data company
Job no longer available
Creative data company
101-200 employees
Job no longer available
$120-130k
+ Equity
101-200 employees
Company mission
To harness creative data for marketers to make smarter creative and media decisions.
Role
Who you are
- This role requires a self-starter who can work autonomously, manage multiple priorities, and drive PR initiatives with minimal oversight, and help manage and lead relationships with key industry publications and journalists
- The ideal candidate will have 7-10 years of experience in marketing, advertising, and technology PR with a proven track record of securing media coverage and managing communications initiatives
- 7-10 years of experience in PR, preferably in the tech, adtech or martech
- Bachelor's degree in Communications, Public Relations, Journalism, or related field
- Proven track record of securing high-quality media coverage independently
- Excellent written and verbal communication skills
- Strong media relationships in relevant industries
- Experience with PR measurement tools and analytics
- Ability to translate technical concepts into compelling stories
- Experience with PR software and tools (e.g., Cision, Meltwater)
- Demonstrated ability to work autonomously and manage PR functions with minimal supervision
- Strong organizational skills and ability to prioritize multiple projects simultaneously
- Experience collaborating with cross-functional teams
- Self-starter mentality with exceptional problem-solving abilities
What the job involves
- We are seeking a talented communications expert to join our marketing team as the sole in-house content and PR professional
- Reporting directly to the Head of Marketing, you will work collaboratively with your marketing team colleagues while independently developing and executing communications and PR strategies that elevate Vidmob's brand, highlight our innovations, and position our executives as industry thought leaders
- Own and execute comprehensive content and PR strategies aligned with Vidmob's business objectives
- Serve as the primary content and PR point of contact for all internal stakeholders, managing expectations and prioritizing requests
- Draft compelling press releases, media pitches, bylined articles, and other PR materials independently
- Build and maintain relationships with key media contacts across tech, marketing, advertising, and business publications
- Secure high-quality media placements that highlight Vidmob's technology, client success stories, and industry expertise
- Support executive communications, including speaker placement, interview preparation, and thought leadership content
- Monitor industry trends and news to identify PR opportunities
- Establish and track PR metrics to measure impact and optimize strategies
- Develop and maintain crisis communications protocols and manage issues as needed
- Independently coordinate PR activities for product launches, company announcements, and industry events
- Manage owned media properties - website and social media as communications vehicles in support of the communications strategy
Our take
VidMob is a world-leading platform for the Intelligent Creative industry that provides an end-to-end solution to help brands improve their marketing results by unifying creativity and data. It is also the only company in the world to receive a certified creative marketing partner badge from every major social and digital platform.
The platform is designed to help businesses move creative operations to a remote software platform, with an aim to keep the video marketing process flexible even when faced with challenges such as scaling to meet production demand while following best practices. Marketers can uncover richer signals and new opportunities to drive better results, while also tapping into VidMob’s expert creative network and insights.
VidMob is now eyeing global expansion, starting in the European market, and has been releasing new capabilities such as its Creative Automation, which will automate dynamic product ads for Meta before being widely released. This capability will enable direct-to-consumer brands and eCommerce companies to dramatically improve their speed and scale on the platform, therefore improving client retention for VidMob.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2022
$110m
SERIES D
Feb 2021
$50m
SERIES C
Total funding: $204.9m
Company HQ
Midtown Manhattan, New York, NY
Leadership
Alex Collmer
(Founder & Executive Chairman)Studied Engineering at Cornell, and then co-founded and served as CEO at Autumn Games - during which time they founded Vidmob.
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