Senior Channel Marketer, Span.IO
$98-150k
+ Offers Equity
Office located in Near Bart, CA
Electrical equipment manufacturing
Open for applications
Electrical equipment manufacturing
201-500 employees
Open for applications
$98-150k
+ Offers Equity
Office located in Near Bart, CA
201-500 employees
Company mission
To enable homes to get clean energy faster, cheaper and more easily. Impacting climate change is our passion.
Role
Who you are
- This is an exciting opportunity for an individual eager to leverage their channel marketing expertise, deepen knowledge across channels with diverse business models, and help SPAN customers unlock a new, profitable category within their portfolio
- 5+ years of B2B channel marketing experience with demonstrated expertise in a multi-channel sales environment
- Bachelor’s degree in Engineering, Marketing, Business, or related field
- Proven track record driving incremental revenue through a multi-channel sales environment
- Deep understanding of target market personas and audience development, a plus for specific knowledge of SPAN customer channels
- Strong project management skills; determines the necessary processes to accomplish goals and manages multiple partner initiatives simultaneously
- Excels at simplifying technical concepts for diverse audiences
- Data‑driven mindset: comfortable with CRMs (Salesforce), marketing automation tools, and analytics platforms. Bonus points for experience implementing those tools
What the job involves
- We are seeking an innovative and data-driven Senior Channel Marketer to own and accelerate our go‑to‑market strategy through distribution partners and installer network
- You’ll craft and execute marketing programs tailored to key residential channels—distribution, new home construction, utilities, solar and storage installers, HVAC and home services contractors, and electrical contractors—driving awareness, demand, network strength, sales enablement, and revenue growth
- Join SPAN and become a vital force in shaping a sustainable future, enabling electrification across diverse industries and applications
- Develop and refine channel marketing plans for distribution partners (electrical, solar, HVAC) and installer networks
- Segment and prioritize target verticals: IOU/muni/co‑op utilities, custom/semi‑custom/production new home construction, solar and storage installers, HVAC/home services contractors, and electrical contractors
- Partner with Sales, Product, and Customer Support to align messaging, refine value propositions
- Grow and strengthen the network of SPAN Authorized Installers across verticals, increasing installs per member and member engagement
- Embrace new or leading-edge programs, processes, or products that positively impact the organization and its customers, including AI
- Develop and launch the SPAN Accelerator program to get new installer teams up-to-speed and productive in their first 90 days working closely with Sales and Business Development teams
- Create sales‑enablement toolkits: slide decks, ROI calculators, specification sheets, and sales team training materials
- Design and implement co‑marketing campaigns (email, digital ads, events, collateral) with/for distributors and installation partners
- Produce market-specific content: case studies, white papers, application notes, video testimonials, and blog posts featuring utilities, homebuilders, and installer success stories
- Execute targeted lead‑gen programs (webinars, tradeshows, territory-based roadshows) in collaboration with channel partners
- Create train-the-trainer content for distributor, installer and internal sales teams
- Build and adapt optimized campaigns for lead generation, partner microsites, and distribution catalog integrations in coordination with internal teams and agencies
- Define KPIs (demand gen performance, lead pass metrics, content engagement, and more) and deliver monthly performance reports
- Participate with Sales in quarterly business reviews (QBRs) with key distributors and installer network partners to optimize joint initiatives
- Effectively consider financial implications of decisions, including assessing risk and return
- Provide in-bound feedback and insights from the field to Product and Engineering to influence the product roadmap
- Manage and improve full funnel conversion of the demand generation and lead pass programs
- Ensure all materials align with brand guidelines and technical accuracy to further strengthen the SPAN brand
Our take
Span helps homeowners looking to improve their energy resilience by replacing electric panels, many of them decades old, with a flexible smart panel that helps users monitor and control their energy usage from a single app.
Founded in just 2018, Span has made great strides in both price and technological development and has won the International Builders' Show 2022 Best Energy Efficient Product award for its Gen 2 smart Panel. Significant funding rounds have propelled product development, including a future-looking integration of its equipment with that of solar inverter, battery, and EV charger manufacturers.
This fast-developing and innovative answer to a previously stagnant home energy feature directly caters to the increasing demand for energy efficiency in the home. This is exemplified by a 2024 partnership with PulteGroup, the third-largest homebuilder in the US. With CEO Arch Rao at the helm, previously head of Products, Application & Sales Engineering at Tesla, Span seems likely to continue on its winning streak with increasingly affordable renewable energy products.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
37% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2023
$96m
SERIES B
Mar 2022
$90m
SERIES B
Total funding: $229.8m
Company benefits
- Competitive compensation and early equity at a well-funded, fast-growing, venture-backed company (read more on why Amazon and others invested in SPAN here and here)
- A sunny 20,000 sqft hardware lab + office space in SOMA, a stone’s throw from Caltrain and close to BART
- Flexible hours and vacation time - we simultaneously work hard and make space for the important stuff
- Additional SPAN holidays in celebration of causes we believe in (i.e. Black History Day, Women’s History Day, Earth Day and Gay Pride & Juneteenth among others)
- Comprehensive benefits include a choice of medical plans; dental, vision, life, and disability insurance
- Diversity - we are serious about this. SPAN embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds,
Company HQ
SoMa, San Francisco, CA
Leadership
Arch Padmanabhan Rao
(Founder & CEO )After graduating from Stanford with an MS in Mechanical Engineering, Arch was an Energy Consultant for LCG Consulting and Technical Advisor for The Westly Group. They co-founded Verdigris, which used AI to eliminate electricity waste and was the Head of Products, Application and Sales engineering at Tesla Motors before founding Span.
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