Senior Director of Performance Marketing, Marigold
Relationship marketing solutions
Job no longer available
Relationship marketing solutions
1001+ employees
Job no longer available
1001+ employees
Company mission
To grow the relationships that grow businesses.
Role
Who you are
- With a strong track record of experimentation and relentless execution, you’ll keep us at the leading edge of driving awareness and adoption through paid activities
- Experience with developing and executing SEM strategy including keyword research and competitive insights gathering
- Experience with managing performance driven team or agency, whether internal or external
- Experience with Google Analytics, Google AdWords, LinkedIn, and 6Sense
- Ability to dive into data, uncover insights and optimize campaigns appropriately
- Must be a self-starter, highly motivated, able to "turn on a dime", think through problems and come up with innovative solutions, and deliver against very tight deadlines
- Bias for action, high attention to detail and exhibit clear ability to manage multiple projects at once
- Bring fresh ideas to the table in order to test and learn from while also exhibiting strong ownership over the work completed
What the job involves
- The Director of Performance Marketing will be responsible for leading our paid marketing and web marketing efforts with our team of full-time employees, contractors, and agencies
- You will play a key role in Marigold’s growth, responsible for increasing awareness, leads and account velocity through a deep understanding of paid media across multiple channels (third party, search, seo, social) and a deep curiosity and passion for reaching our ideal users and speaking to them in a way that they understand
- Lead and manage our Paid Growth team, including paid search advertising, SEM, and seo strategy, to drive consistent growth of new customers that aligns with our business goals
- Develop paid media and search program plans that will scale and align to business and strategic goals and translate to agency for day to day execution
- Manage and oversee paid media campaigns globally (paid social, paid search, other paid media channels) to drive direct & influenced pipeline growth
- Organize & analyze digital marketing programs/tactics by campaigns, being able to track and report on key KPIs, as well as make recommended enhancements to improve campaign performance
- Ensure consistent brand messaging across all paid channels
- Research and identify optimal keywords + topics that align to sales and marketing business goals
- Identify ways to target appropriate job titles, personas, and companies to drive quality engagements and down funnel outcomes
- Report summary metrics weekly, monthly, quarterly - though you will manage day-to-day metrics
- Ensure KPIs for paid search and paid social campaigns are documented, accurate and tracked aligning to stage of funnel of tactic/channel
- Be a Player coach - You relish the chance to get your hands dirty and do the work, while ensuring that your team is operating effectively alongside you
Our take
As the parent company to a family of brands - including Campaign Monitor, Cheetah Digital, Emma, Vuture, and more - Marigold is a global marketing technology company that provides a simple, yet powerful, relationship marketing platform that enables companies to optimize and customize their campaigns. Its easy-to-use design, personalization, and automation tools allow users to create captivating marketing to connect with their audiences.
The company is trusted by over 40,000 businesses (with its subsidiaries drawing in a large number of additional clients), and Marigold's solutions currently cater to 11+ industries, including Media & Publishing, Retail, Travel & Hospitality, and Non-Profits.
The company’s numerous partnerships, expansion, and consistent innovation of its products have enabled it to not only adapt to the ever-changing marketing space but become a leading global solution provider within the specialized relationship marketing space.
Freddie
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Remote-first hybrid work environment
- Schedule flexibility and open time away
- Home office stipend
- Generous paid parental leave, including adoptive and foster parents
- Learning and development Programs
- Paid time off to volunteer, matching and giving funds for charity initiatives
- Mental health care services, global social events, local support
Company HQ
Rolling Mill Hill, Nashville, TN
Leadership
Mike Gordon
(CEO, not founder)Joined Marigold in 2024 from ArisGlobal, where they served as both the CEO and Chairman of the Board. Prior, they held CEO positions for Altus Group and Callcredit.
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