Influencer Marketing Lead, Cleo
$115-152k
Plus equity and company-wide performance reviews every 6 months
More information about location
AI personal finance assistant
Job no longer available
AI personal finance assistant
201-500 employees
Job no longer available
$115-152k
Plus equity and company-wide performance reviews every 6 months
More information about location
201-500 employees
Company mission
Our mission is to change the world’s relationship with money.
Role
Who you are
- If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit
- You don’t shy away from numbers, in fact, optimising the influencer channel according to performance metrics is one of your favourite parts of the job
- 5-8 years in-house or agency experience in influencer marketing, with U.S. B2C, tech brands. Special consideration for experience in regulated industries (fintech, insurtech, healthtech) and those with consumer app experience
- Strong network of influencers and content creators across various platforms (Instagram, YouTube, TikTok, etc.)
- Strong knowledge of social media strategy and management, influencer platforms, talent management, and digital marketing
- Strong passion for current events and pop culture, with examples of properly harnessing them for brands
- Great written and verbal communications, time management, project management, and organisational skills
- A self-starter, who’ll take ideas from concept to execution, navigating feedback like a pro
What the job involves
- As Cleo’s Influencer Marketing Lead, you’ll own one of our most exciting marketing channels, growing it into a full-funnel powerhouse channel, delivering against both brand and business metrics
- You’ll leverage your experience across all types of influencers, from traditional, to micro, to content creators and work across the Cleo organisation to best showcase our product and its benefits
- This is a unique opportunity to make a significant impact in a fast-growing, true AI startup and build on previous learnings while shaping the channel under your expert vision
- In this exciting role you will be working alongside the marketing team to create and deliver influencer campaigns to tell Cleo’s unique story
- Develop and own influencer marketing strategy, helping to educate customers and influencers on Cleo’s AI-powered money management tools
- Identify and build relationships with prominent influencers, talent agencies, and management companies
- Bring creative thinking, strategic support, and marketing know-how to build a pipeline of influencer relationships
- Liaise with the marketing team to create and coordinate ‘big picture’ marketing strategies that work across different channels including paid social collaboration, affiliate marketing, and organic social media marketing
- As a member of the creative team, you’ll develop concepts and content ideas, and work to execute with influencers and talent
- Develop creative briefs, manage influencer contracts and negotiations, and manage content approvals from ideation through to compliance and legal
- Direct, monitor, and organise influencer KPIs and provide measurement and analysis of influencer performance and campaigns. If you’re afraid of numbers, this isn’t the gig for you
- Oversee monthly influencer budget, handling invoicing and payments
- Proactive, energetic, innovative, and forward-thinking
- Track emerging trends, technologies, industry experts, celebrities and influencers
- Proven ability to manage internal communications for influencer channels, driving strategy forward and ensuring timely execution of influencer plans
- Working with internal teams to create a multi-faceted content strategy and helping define our creative vision we are building an in-office studio, we want the output to be creative and big]
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers. And after a successful year in the US its now eyeing up a return to the UK.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.5m
Company benefits
- Learning and development
- Mental health support
- Agile working
Company values
- Make it Happen
- No bullsh*t
- Learn at Speed
- Bring Good Vibes
Company HQ
London, UK
Leadership
Barnaby Hussey-Yeo
(Founder & CEO)Previously a Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
Diversity, Equity & Inclusion at Cleo
Annie Jackson (Head of Talent )
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
- Check out our 2022 Diversity and Inclusion report, here: https://web.meetcleo.com/blog/cleo-diversity-equity-and-inclusion-report-2022
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