Director of Product Marketing, XM Cyber
Cloud security and cyber risk management platform
Job no longer available
Cloud security and cyber risk management platform
201-500 employees
Job no longer available
201-500 employees
Company mission
To ensure that organizations are always one step ahead of the hacker
Role
Who you are
- 5-7 years of B2B enterprise product marketing experience in Cybersecurity
- Proven ability to translate technical capabilities into real world value for target audiences and build an effective and engaging buyer journey that increases awareness and drives demand generation
- Customer-centric mindset, with a deep understanding of customer’s pains, translating product capabilities into compelling business value
- Excellent writing, storytelling and presentation skills in English
- Organized, energized, works well cross-functionally
What the job involves
- XM Cyber is looking for an experienced Director of Product Marketing to articulate the value of XM Cyber to the market, build successful GTM strategies and technical product launches, and work at the intersection between product, marketing and sales.
- We are searching for the unique combination of a great storyteller and a technical enthusiast, preferably with experience in product marketing of B2B Cybersecurity software
- Reporting to the Head of Product Marketing, you will join a team of product marketing leaders who own company and product messaging, market intelligence and positioning, analyst relations, effective marketing programs and sales enablement tools to empower GTM strategies.
- You will be a Cybersecurity SME and solution evangelist and work cross-functionally to drive pipeline creation, new product launches, joint value propositions with strategic alliances and enable sales to position and sell our platform across multiple personas
- This position is ideal for someone who’s a leader at heart and has a proven track record as a B2B product marketer
- Develop messaging and positioning that differentiates XM Cyber and enforce it through creative presentations, collateral, website content, white papers and playbooks
- Lead product launch processes and deliverables to drive marketing success factors and sales growth
- Stay up-to-date with industry developments and competitive analysis as a basis for new original content
- Research and understand target buyer personas and market segments to ensure our offering is designed and delivered to create value for them
- Communicate the value proposition of XM Cyber’s products to the sales team and develop the sales tools that support the selling process
- Actively engage in customer-facing activities such as customer conferences, virtual events and webinars, and analyst briefings
- Drive integrated marketing campaigns for new business acquisition as well as product adoption by our current customer base
Our take
Flexible working, increased accessibility and reduced IT infrastructure requirements have made made the cloud far more vital to businesses hoping to remain competitive. However, cyber attackers are able to exploit the numerous security gaps that can be caused by misconfigured permissions, software vulnerabilities and simple human error. XM Cyber seeks to eliminate these threats by offering a platform which simulates all ways a client can be attacked and provides actionable, real-time information to the company's IT and security teams.
Founded in 2016 by national security specialists, the company is set apart from its competitors by focusing on attack path management, looking to detect security issues before they occur, especially misconfigurations and permissions flaws. The platform is compatible with major cloud environments such as AWS, Microsoft Azure and Google Cloud. Their proactive approach seems to be appreciated by major players such as Swisscom, the Hamburg Port Authority, and Lidl who have adopted XM Cyber for their cyber security.
XM Cyber was acquired by Schwarz Group, who are also the owners of brands like Lidl and Kaufland. Although Schwarz is not a technology corporation, their financial backing has allowed XM Cyber to focus on product development, scale and international expansion. Recently XM Cyber has in turn bought Cyber Observer, bringing its continuous control monitoring capabilities into the platform
Kirsty
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jul 2020
$17m
EARLY VC
Nov 2018
$22m
SERIES A
Total funding: $49m
Company HQ
Sarona, Tel Aviv-Yafo, Tel Aviv District
Leadership
Noam Erez
(CEO)Before co-founding XM Cyber, spent over 25 years with the Israeli Intelligence Community.
Tamir Pardo
(President)Was previously the Director of the Mossad, Israel's national security agency.
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